Tradition is part of an entity development and is good to keep some things unaltered, but when the time comes the need to adapt to the new trends will make the difference.Learn More
Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this […]Learn More
The life of your brand does not stop at its deposit. On the contrary, it’s just the beginning …Learn More
Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided.Learn More
The extension of the number of new trademark registrations greatly reduces the chances for trademark owners to register trademarks that are both new and unique. So, what to do?Learn More