What is real
is not external form.



CONSTANTIN BRANCUSI

Rebrand for a Romanian bank

16.04.2019

Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence ( learn more )

Registering a domain name in Canada

09.04.2019

We recently finalized the procedure of recovering a domain name, for a fresh chocolate Suisse producer. Every country has its specific legislation and requirements to be complied with in order to achieve the above-mentioned transfer. Firstly, we helped our client to obtain the respective Canadian domain name from its previous owner. We negotiated with the ( learn more )

Assisting a pharma lab in court

14.03.2019

Starting with 2016, we are representing a reputable French pharmaceutical laboratory in some files / procedures that overlook the way in which clinical trials are being carried out in Romania. These studies impact both the local and the European medical community. For this reason, the courts in Romania, where our client operates these studies, want ( learn more )

How a simple phrase can prevent your trademark to be registered

06.03.2019

Our experience and years of practice thought us that, although the interest of our clients and the purpose of our services is the same, the way to deliverance can be spurred with different problems, and the methods of solving them are often diverse. Context. Our client, an important European producer of materials in the transport ( learn more )

Trademarks registration in Canada

28.02.2019

Since last November, we are handling the case of a chocolate and sweets Swiss manufacturer who wants to register two brands in Canada in order to enter and sell its’ company products on the local market. Following the filing of the trademark applications, we have been notified by the Canadian Intellectual Property Office (CIPO) that ( learn more )

What can you do when another business wants to use your trademark

20.02.2019

Situations can vary. We have already expressed our opinion in other materials on how we proceed when the trademark our customer wishes to register is already in use on the market. But what happens when the customer is the one that owns the trademark that a competitor wishes to register for the marketed products? The ( learn more )

A conflict on the East-European market in terms of coexistence

16.01.2019

We are currently dealing with a really interesting case where our client, a top company in the field of food supplements, owned by an investment fund from UK, is in the position of not being able to market products on the Bulgarian market due to a local firm which so far has not been interested ( learn more )

We support a private equity firm from US in its rebranding process

12.12.2018

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )

Sell-off agreement, a solution for a brand registration fail

12.11.2018

Wide known fact: When an owner has a pending trademark application is entitled to market goods and services bearing the brand that is still to be registered. However, he can meet the situation in which the registration could not go smoothly. For instance, if conflicts are arising with earlier marks, then the brand might not ( learn more )

Transliteration of a brand in Chinese

28.09.2018

As the largest economy in the world and with the largest population, China is a very attractive market for foreign companies, but it is not easy to enter there. ( learn more )

How to protect a brand in the Middle East

25.09.2018

For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard. ( learn more )

Some trademarks are protected by their own fame

09.08.2018

Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this ( learn more )

Why should you think about a coexistence agreement

26.06.2018

Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided. ( learn more )

Trademark portfolio development

20.06.2018

The extension of the number of new trademark registrations greatly reduces the chances for trademark owners to register trademarks that are both new and unique. So, what to do? ( learn more )

Rebranding assistance

12.06.2018

Recently, we have been working on a rebranding project as IP specialists.  ( learn more )

Misleading trademark. Solution

06.06.2018

Even if your trademark is stated as misleading there is still a way to register it. ( learn more )

Very difficult registration of a descriptive trademark

17.05.2018

One of our Clients in the beer industry who sells his products mainly in Hungary has initiated a trademark protection procedure within the European Intellectual Property Office. ( learn more )

When your trademark is classified as deceptive

27.04.2018

We have recently received a provisional refusal for one of our Clients in the Food Industry. ( learn more )

Copyright trick for US

12.03.2018

How to protect a software in US? ( learn more )

A challenge for brand owners

14.02.2018

Why is Canada so different from Europe concerning trademark registrations? ( learn more )

Key survey to save a trademark

02.02.2018

As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey. ( learn more )

We bet on negotiation

15.01.2018

As representatives of an important European medicine producer, we have negotiated with the Romanian Broadcasting Society. ( learn more )

Upcoming event: Managing Trademark Assets 2017

17.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )

Casual Friday @cosmovici_ip

14.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )

Open data methodology

11.12.2017

We are recently working on an open data methodology for state institutions.  ( learn more )

Casual Friday @cosmovici_ip

06.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. (learn more) ( learn more )

Upcoming event: Managing Trademark Assets 2017

06.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. (learn more) ( learn more )

The last King

05.12.2017

Today we would like to express our deep condolences on the passing of His Majesty King Michael I of Romania. ( learn more )

Giants to settle patent dispute?

16.04.2019

Lately, progress was made between Huawei Technologies and Samsung Electronics, the world’s two largest Android smartphones makers, concerning their patent dispute in the US.  China’s Huawei, respectively South Korea’s Samsung, have entered into a settlement agreement, closed on February 25, to solve their two years old issue. It all started in 2016 with the allegations ( learn more )

IP theft from China or just bare allegations

09.04.2019

The war between US and China seems to be everlasting. Both use every opportunity, no matter the field, to place doubt on the opposite side. In this respect, the IP industry can be served as example. The billions it generates are a solid reason to try to protect your intellectual property by any means. Lately, ( learn more )

Social media can help protect your intellectual property rights

14.03.2019

The social media component is today necessary in developing and promoting a business marketing strategy. The presence on these channels gradually leads to increasing the popularity of the respective businesses among as many people as possible. And this can serve not only in terms of sales, but also to protect your brand if the situation ( learn more )

India about to apply new rules on e-commerce market

06.03.2019

As of February 1, 2019, e-commerce companies such as Amazon, Walmart, or Flipkart Group will no longer be able to sell products belonging to the companies in which they have an equity interest. They will also no longer be able to conclude exclusive agreements with sellers. These measures aim at balancing the market and giving ( learn more )

Tech battle of the decade: Apple vs. Qualcomm on IP rights

28.02.2019

The IP industry often generates and manages conflicts between smaller or larger companies willing to defend their intellectual property rights and everything related to them. Thus, wars are born that can stretch over prolonged periods of time, especially when giant companies, with powerful financial resources, that operate in several jurisdictions are involved. A relevant case ( learn more )

China strengthens its IP field by reaching new records

21.02.2019

Statistics show that the year 2017 saw a record global growth in demand for services in the field of intellectual property. This growth is strongly supported by the Chinese market, which recorded the largest increases in patent, trademark, industrial design and other intellectual property rights underlying the global economy. China’s status, as one of the ( learn more )

China express concerns over the USA approach in the IP field

21.01.2019

These days, the war between the great powers does not go to the battlefield anymore, but is rather taken through the mask of diplomacy. Hidden behind the words, countries found at the helm of the world are using less and less subtle means to attack each other, making use of unexploited areas until recently.   ( learn more )

How the Brexit vote impacted the UKIPO AND EUIPO

04.12.2018

Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )

How marketing is related to IP industry

23.11.2018

Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )

How do you establish the initial owner of a work?

27.09.2018

It should seem normal to presume that the author of a work is the person that wrote the respective work. Isn’t so? Not so fast. There are situations when particular standards are needed to determine how the ownership applies. ( learn more )

The future of IP law firms

14.09.2018

Tradition is part of an entity development and is good to keep some things unaltered, but when the time comes the need to adapt to the new trends will make the difference. ( learn more )

8 things to know to keep your TM ”alive”

28.06.2018

The life of your brand does not stop at its deposit. On the contrary, it’s just the beginning … ( learn more )

Which products and services can represent my brand

18.06.2018

The protection obtained will depend solely on the products and/or services mentioned in the deposit. ( learn more )

How to choose your brand name

04.06.2018

The sign you choose as a trademark must be graphically represented. It can take various forms such as a word, a name, a slogan, numbers, letters, a drawing or a logo. ( learn more )

GDPR Commpliance for E-commerce

24.05.2018

If you have an online shop, you should read this! ( learn more )

Managing the background music

18.05.2018

Always in relation to the movies placed on the social networks, it happens that one films something in a public space and the background music to that film is a popular melody for which someone else holds the copyrights.  ( learn more )

4 Common Intellectual Property Pitfalls for a New Website

07.05.2018

Any owner of a website can copy or steal ideas, even if it does so involuntarily. A modest investment in a research, before the launch of the website, can protect the proprietor from getting into unpleasant situations and avoiding common pitfalls. Let’s see the 4 pitfalls we evaluated together with Cosmovici Intellectual Property. ( learn more )

How to protect your brand on social networks when you license?

20.04.2018

A fundamental principle of trademark law is that the owner of the trademark must control its use. But what happens when you license to a third party? ( learn more )

Why investing in a monitoring service for your brand?

10.04.2018

The extension of the number of new trademark registrations greatly reduces the chances for trademark owners to register trademarks that are both new and unique. What to do? ( learn more )

Social Media: New Approach in Brand Fraud

21.03.2018

Trademark infringement is well-known thought social media as a current problem. Taking into account some of the most common issues in the area we summarize 5 solutions. ( learn more )

Domain names & multinational businesses

27.02.2018

How to get a national domain name without a branch establishment in that country? ( learn more )

Proud partners of Global Legal Hakathon

22.02.2018

We are proud partners of GLOBAL LEGAL HACKATHON happening on 23 – 25 of February.  ( learn more )

Why to put your brand on watch

19.02.2018

How many times did you ask how to discover potential infringements at an early stage? ( learn more )

EU counterfeit GI worth € 4.3 billion

07.02.2018

According to the European Union Intellectual Property Office (EUIPO), 9% of all the geographical indications of the products in the EU market have been falsified in the last 3 years. ( learn more )

License & Protection of trademarks on social media

04.01.2018

How to protect your trademark on social media when granting a business license? ( learn more )

Top 4 issues related to IP on social networks

19.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law ( learn more )

Facebook takes action against copyright issues

15.12.2017

The Rights Manager from Facebook is meant to monitor closely copyrights issues. Fine lines and debates occur when massive video streaming is involved. ( learn more )

Top 4 issues related to IP on social networks

12.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )

Western Europe hit by the crisis of counterfeit Geographical Indications

06.12.2017

Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )

2018 and GDPR

29.11.2017

What changes in terms of personal data management starting May 2018? ( learn more )