What is real
is not external form. ”
Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )
We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )
Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )
Given the current virus outbreak that has taken over most European businesses, our Client’s sales have mostly been directed online. Thus, they recently became aware of a third party that has thoroughly copied not only their website, but also their overall branding image (color schemes, layouts, text positioning, imaging, presentation and even semantics). We are ( learn more )
We have completed a research for one of our Clients that is activating in the non-alcoholic products trade industry. We have just checked whether there is a possibility to register as a brand the slogan of its new product, as well as the risk represented by using the slogan in the country where the research ( learn more )
Assisting our Client, a well-known producer of cleaning and hygiene products, and preparing the most suitable trademark filing strategy was a pleasurable practice. We have applied at IGE for a trademark application and took all the necessary steps for protecting his brand and developing its business internationally, also by filing an application with the international ( learn more )
We continue to score for our clients! This time we have represented one client that is acting in the coaching and personal development field with the negotiation and opposition procedures in front of the EUIPO. Following negotiations that lasted approximately 1 year, we’ve obtained for our Client a very encouraging result by concluding an agreement ( learn more )
Our Client received an office action from the USPTO stating that the applied for mark was merely a surname and was thus not subject to registration, amongst other formal identified issues. We managed to overcome the refusal by drafting arguments in favor of the rareness of the mark, it’s sound and connotations and by diligently ( learn more )
We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )
Since our Client, a start-up in the derma-cosmetics industry, is currently facing multiple attempts of infringement, we are assisting them in the process of filing for protection of their different IP assets and in eliminating these infringement instances worldwide. The whole procedure consisted of filling a copyright application at INPI in order to obtain protection ( learn more )
We assisted our Client (a Swiss company dedicated to the cross-sector promotion of the economy in canton Valais) and prepared a personalised strategy to register a new mark for its innovative and unique product – a robot that learned how to make traditional Swiss raclette using the artificial intelligence. ( learn more )
We prepared for our Client, a new promising player in the delicateness and luxury restaurants sector, a customised strategy for trademark filing, per its needs and took all the necessary steps for protecting its brand and develop its business in the territories of interest. The whole procedure was held in front of the European Union ( learn more )
You all know that we are lovers of brands, especially when it comes to perfume brands, or outstanding personalities in this industry. In this regard, we have assisted our Client, a well-known luxury goods manufacturer in the fashion industry, to file a new trademark application for one of its signature perfumes. ( learn more )
We have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the lack of trademark distinctiveness. However, we have succeeding in obtaining the registration of ( learn more )
Our ongoing case in which we represent our client, an important pharma player, in the negotiations with a German producer of nutritional supplements, we have successfully obtained for our Client an agreement allowing both parties to coexist. At the present time we are negotiating particular elements of the agreement’s implementation. ( learn more )
We have successfully assisted our Client, a Canton of Switzerland, in protecting the name of a famous annual sport competition event that is going to be hosted next year in Switzerland, more precisely in their Canton. The official procedure was conducted in front of IGE – Swiss Intellectual Property Office and EUIPO – European Union ( learn more )
Another special case we have worked on lately is the one in which we have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the ( learn more )
We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )
We succeeded in safeguarding an important Japanese domain name for a well-known Swiss chocolatier. Even though Japanese regulations prevent any companies that do not have national presence from registering a Japanese domain name, we managed to provide our Client with a solution that both safeguarded the domain name from being purchased by potential infringers and ( learn more )
We managed to add an important .ch domain name to our client’s portfolio, a well-known Swiss chocolatier. We notified the former owner of the domain name (there were many indications that it were dealing with cyber squatting). After negotiations, we managed to transfer the domain name into the client’s portfolio, in a short time and ( learn more )
A large part of our team has been present at the most important IP-event held this year in Boston, in May 2019. Our colleagues have met several partners and colleagues. They have also negotiated, during face-to-face meetings, key aspects of pending deals in the name of our clients. It was also another year when our ( learn more )
Among our recent large mandates, we are proud to count the IP due-diligence performed in the name of a famous US investment-fund, who just bought a network of private clinics in Eastern-Europe. The focus is not only on the brand itself, but also on additional good-will which can be captured through several assets including websites, ( learn more )
We represent an important Swiss company in the FMCG industry, in relation to a foreign patent extended to Europe. Our task is to help them in preparing the file able to stop the expansion of the patent to Europe. The difficulty resides in the need to find earlier public documentation, a soft-skill necessary in this ( learn more )
In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic. We consider this refusal difficult to understand, ( learn more )
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company. ( learn more )
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence ( learn more )
We recently finalized the procedure of recovering a domain name, for a fresh chocolate Suisse producer. Every country has its specific legislation and requirements to be complied with in order to achieve the above-mentioned transfer. Firstly, we helped our client to obtain the respective Canadian domain name from its previous owner. We negotiated with the ( learn more )
Starting with 2016, we are representing a reputable French pharmaceutical laboratory in some files / procedures that overlook the way in which clinical trials are being carried out in Romania. These studies impact both the local and the European medical community. For this reason, the courts in Romania, where our client operates these studies, want ( learn more )
Our experience and years of practice thought us that, although the interest of our clients and the purpose of our services is the same, the way to deliverance can be spurred with different problems, and the methods of solving them are often diverse. Context. Our client, an important European producer of materials in the transport ( learn more )
Since last November, we are handling the case of a chocolate and sweets Swiss manufacturer who wants to register two brands in Canada in order to enter and sell its’ company products on the local market. Following the filing of the trademark applications, we have been notified by the Canadian Intellectual Property Office (CIPO) that ( learn more )
Situations can vary. We have already expressed our opinion in other materials on how we proceed when the trademark our customer wishes to register is already in use on the market. But what happens when the customer is the one that owns the trademark that a competitor wishes to register for the marketed products? The ( learn more )
We are currently dealing with a really interesting case where our client, a top company in the field of food supplements, owned by an investment fund from UK, is in the position of not being able to market products on the Bulgarian market due to a local firm which so far has not been interested ( learn more )
As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )
Wide known fact: When an owner has a pending trademark application is entitled to market goods and services bearing the brand that is still to be registered. However, he can meet the situation in which the registration could not go smoothly. For instance, if conflicts are arising with earlier marks, then the brand might not ( learn more )
As the largest economy in the world and with the largest population, China is a very attractive market for foreign companies, but it is not easy to enter there. ( learn more )
For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard. ( learn more )
Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this ( learn more )
Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided. ( learn more )
The extension of the number of new trademark registrations greatly reduces the chances for trademark owners to register trademarks that are both new and unique. So, what to do? ( learn more )
Recently, we have been working on a rebranding project as IP specialists. ( learn more )
Even if your trademark is stated as misleading there is still a way to register it. ( learn more )
One of our Clients in the beer industry who sells his products mainly in Hungary has initiated a trademark protection procedure within the European Intellectual Property Office. ( learn more )
We have recently received a provisional refusal for one of our Clients in the Food Industry. ( learn more )
Why is Canada so different from Europe concerning trademark registrations? ( learn more )
As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey. ( learn more )
As representatives of an important European medicine producer, we have negotiated with the Romanian Broadcasting Society. ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )
We are recently working on an open data methodology for state institutions. ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. (learn more) ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. (learn more) ( learn more )
Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )
An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )
Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )
The field of intellectual property protection is important for all industries and all sectors. In this article we address the implications of intellectual property protection for technology startups. The challenges for technology startups Your startup may face a number of challenges. The most significant of these are: Product development; Recruiting expert professionals with the necessary ( learn more )
We all know whenever we read the label of a product and it says, Swiss or Made in Switzerland, we associate it with high quality and excellence. This is because, for a long time, Swiss products have been a synonym with top-quality, innovation, and precision. What does Swissness mean? Swissness is a way of indicating ( learn more )
The world of investing has grown significantly over the past 10 years, with the introduction of a number of new products, such as crypto, into the markets, thereby increasing the variety for diversification in any given portfolio. The finances you set aside in an investment is called an investment fund. Essentially, this can be stored ( learn more )
The coronavirus pandemic has forced businesses to move their operations online; for that, they need a registered domain name. Firms that previously relied on physical premises and in-person sales have quickly realised that getting the right domain name is vital for their survival. They are also learning that their IP (Intellectual Property) – web domain, ( learn more )
The field of intellectual property, as important as it may be, is more often than not looked over by the entities that carry out their activity in the field of e-commerce. The reason why intellectual property is crucial for the field of e-commerce, is because by the sale of products and services, generally have important ( learn more )
UKIPO, EPO, EUIPO and USPTO announced the latest decisions regarding the COVID-19 pandemic. Most of them will remain open, and just a few of them are making extensions in terms of deadlines. UKIPO If you are in the situation where you need an extension, due to the pandemic, UKIPO will remain open and mentioned that ( learn more )
We may not like it, but technology plays an increasingly dominant role in our daily lives. The onus is on us to keep abreast of technological developments and their potential implications for our personal and professional lives. Let us take the field of intellectual property and artificial intelligence as an example. If you run a ( learn more )
Over the years, many large corporations have resorted to implementing a major rebranding process, either because they had to update the brand they represent today, or because they no longer identified themselves with their current brand. The brand image is an extremely powerful tool, which can dictate a company’s success or lead to its anonymity. ( learn more )
The concept of blockchain is relatively unknown to those outside of the banking, investment, and cryptocurrency fields. However, the concept is currently the best and only way to make optimal use of the latest technological developments. Basic definitions of blockchain summarise the technology as “a distributed, decentralized, public register”(Investopedia), but this simplistic definition does little ( learn more )
In today’s modern society the importance of technology is becoming crucial. People are carrying out more and more of their daily activities on electronic devices. We all know that as these technologies evolve, the devices are increasingly present in many areas of our lives. Example of these changes can be observed in products such as ( learn more )
As of recently, Switzerland is trying to sort all of their copyrighting problems out by bringing intellectual property protection into the digital era. This initiative aims to promote the elimination of the country from a list of copyright protection watchlist in the United States. This new adopted law is focused on hosting providers with the ( learn more )
At Christmas we are all wrapped up in our best thoughts, intending on making good deeds. We forget – for a few moments – about the little worries in life, taking a step back to analyse the year that will end soon. We encounter interesting IP trivia each year. One example is represented by carols ( learn more )
If we ask an economist how to open a can of soup, the answer will be: assume a can opener. The definition of innovation states that in order to be innovative, you must remain relevant and own the ability of generating useful ideas for people. A study conducted in 2006 by French economists François Leveque ( learn more )
When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )
When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )
When you think about graffiti, or any other form of street art, does it even cross your mind how quickly intellectual property theft can become an issue? And when it comes to graffiti, it doesn’t necessarily need to be a Banksy artwork, an aspect which transforms it immediately into something valuable. Even if it is ( learn more )
Nowadays, protecting your business by registering your trademarks and developing an IP portfolio will definitely increase the value of your business. Also known as a trademark monitoring service, or simply Trademark Watch Service, the main objective of this service is to detect any similar trademark request in the publication stage, and to let you know ( learn more )
For those unfamiliar with what WIPO stands for, WIPO is the main agency acting on an international level, under which Intellectual Property services, policies and information are developed in a balanced and effective way, helping us bring innovation and creativity into our lives. Even if you are not familiar with the acronym UDRP, you certainly ( learn more )
A new rule was formally adopted by the United States Patent and Trademark Office which states that all foreign trademark applicants must be represented by U.S. counsel went into effect on August 3rd 2019. To sum up the new rule, all foreign applicants seeking trademark protection in the U.S. from that date on must be ( learn more )
What is the main connection between artificial intelligence and the Patent & Trademark Office? Technological assistance in the IP domain represents a huge step towards making our daily routine more efficient and, at the same time, more effective. In order to ease the processing and screening of patents, the U.S. Patent and Trademark Office ( learn more )
With more than 11,100 brand owners, trademark practitioners, and other intellectual property (IP) professionals from 150+ countries around the world have gathered between May 18 and May 22 in Boston, Massachusetts for the 2019 Annual Meeting of the International Trademark Association (INTA), to learn, discuss and debate over important topics that impact brands, consumers, as ( learn more )
The owner of the biggest number of AI patent applications, IBM, has a portfolio of 8,290 inventions. They are closely followed by the company Microsoft with 5,930. Both companies have patent registrations and applications from various fields and covering many techniques, thus proving that they are not limited to a specific industry. The other top ( learn more )
A district court in US has recently ruled in favor of Apple in a trademark dispute with RXD Media over the name ‘iPad’. The issue started in 2012, when RXD Media has claimed it was the first to use the name in its ‘ipad.mobi’ platform, established two years before Apple launched on the market its ( learn more )
The Intellectual Property Office of Singapore (Ipos) hit the top three in the world’s most innovative intellectual property offices annual ranking. The World Trademark Review (WTR) placed Ipos in its IP Office Innovation Ranking for 2019 in the second place, after the EU Intellectual Property Office, alongside Chile and Spain. Ipos was described by WTR ( learn more )
Lately, progress was made between Huawei Technologies and Samsung Electronics, the world’s two largest Android smartphones makers, concerning their patent dispute in the US. China’s Huawei, respectively South Korea’s Samsung, have entered into a settlement agreement, closed on February 25, to solve their two years old issue. It all started in 2016 with the allegations ( learn more )
The war between US and China seems to be everlasting. Both use every opportunity, no matter the field, to place doubt on the opposite side. In this respect, the IP industry can be served as example. The billions it generates are a solid reason to try to protect your intellectual property by any means. Lately, ( learn more )
The social media component is today necessary in developing and promoting a business marketing strategy. The presence on these channels gradually leads to increasing the popularity of the respective businesses among as many people as possible. And this can serve not only in terms of sales, but also to protect your brand if the situation ( learn more )
As of February 1, 2019, e-commerce companies such as Amazon, Walmart, or Flipkart Group will no longer be able to sell products belonging to the companies in which they have an equity interest. They will also no longer be able to conclude exclusive agreements with sellers. These measures aim at balancing the market and giving ( learn more )
The IP industry often generates and manages conflicts between smaller or larger companies willing to defend their intellectual property rights and everything related to them. Thus, wars are born that can stretch over prolonged periods of time, especially when giant companies, with powerful financial resources, that operate in several jurisdictions are involved. A relevant case ( learn more )
Statistics show that the year 2017 saw a record global growth in demand for services in the field of intellectual property. This growth is strongly supported by the Chinese market, which recorded the largest increases in patent, trademark, industrial design and other intellectual property rights underlying the global economy. China’s status, as one of the ( learn more )
These days, the war between the great powers does not go to the battlefield anymore, but is rather taken through the mask of diplomacy. Hidden behind the words, countries found at the helm of the world are using less and less subtle means to attack each other, making use of unexploited areas until recently. ( learn more )
Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )
Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )
It should seem normal to presume that the author of a work is the person that wrote the respective work. Isn’t so? Not so fast. There are situations when particular standards are needed to determine how the ownership applies. ( learn more )
Tradition is part of an entity development and is good to keep some things unaltered, but when the time comes the need to adapt to the new trends will make the difference. ( learn more )
The life of your brand does not stop at its deposit. On the contrary, it’s just the beginning … ( learn more )
The protection obtained will depend solely on the products and/or services mentioned in the deposit. ( learn more )
The sign you choose as a trademark must be graphically represented. It can take various forms such as a word, a name, a slogan, numbers, letters, a drawing or a logo. ( learn more )
If you have an online shop, you should read this! ( learn more )
Always in relation to the movies placed on the social networks, it happens that one films something in a public space and the background music to that film is a popular melody for which someone else holds the copyrights. ( learn more )
Any owner of a website can copy or steal ideas, even if it does so involuntarily. A modest investment in a research, before the launch of the website, can protect the proprietor from getting into unpleasant situations and avoiding common pitfalls. Let’s see the 4 pitfalls we evaluated together with Cosmovici Intellectual Property. ( learn more )
A fundamental principle of trademark law is that the owner of the trademark must control its use. But what happens when you license to a third party? ( learn more )
The extension of the number of new trademark registrations greatly reduces the chances for trademark owners to register trademarks that are both new and unique. What to do? ( learn more )
Trademark infringement is well-known thought social media as a current problem. Taking into account some of the most common issues in the area we summarize 5 solutions. ( learn more )
How to get a national domain name without a branch establishment in that country? ( learn more )
We are proud partners of GLOBAL LEGAL HACKATHON happening on 23 – 25 of February. ( learn more )
How many times did you ask how to discover potential infringements at an early stage? ( learn more )
According to the European Union Intellectual Property Office (EUIPO), 9% of all the geographical indications of the products in the EU market have been falsified in the last 3 years. ( learn more )
How to protect your trademark on social media when granting a business license? ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law ( learn more )
The Rights Manager from Facebook is meant to monitor closely copyrights issues. Fine lines and debates occur when massive video streaming is involved. ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law. ( learn more )
What changes in terms of personal data management starting May 2018? ( learn more )