What is real
is not external form.



CONSTANTIN BRANCUSI

How to protect a brand in the Middle East

25.09.2018


For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard.

 

In a Middle East country in order to protect a brand we have to keep track of local requirements. One specific requirement is the request to associate a pending mark with some earlier registrations. We can fulfill this request by pursuing an undertaking „not to change the ownership of the similar/identical trademarks”, as to avoid public confusion.

 

At some point, it is logical that similar/identical trademarks, exponents of a brand on the market, to have the same owner. Otherwise, the general public may be misled and consider at a given moment or in a given context that a specific trademark doesn’t represent and associate with what they had in mind. Thus, the perception of that brand can be affected in respect with its image or the revenue generated by the company that owns it.

 

Specific for the Arab countries, the association clause regards similar/identical trademarks, claiming similar goods/services under the same class, and belonging to the same owner. Such condition is imposed to prevent the owner from assigning one associated trademark without the others, leading that way to public confusion or deception.

18.06.2019

Cosmovici Intellectual Property at this year’s INTA

A large part of our team has been present at the most important IP-event held this year in Boston, in May 2019. Our colleagues have met several partners and colleagues. They have also negotiated, during face-to-face meetings, key aspects of pending deals in the name of our clients. It was also another year when our ( learn more )

10.06.2019

IP due-diligence in the name of a famous US investment-fund

Among our recent large mandates, we are proud to count the IP due-diligence performed in the name of a famous US investment-fund, who just bought a network of private clinics in Eastern-Europe. The focus is not only on the brand itself, but also on additional good-will which can be captured through several assets including websites, ( learn more )

04.06.2019

Assistance of an important Swiss company in the FMCG industry in a patent related case

We represent an important Swiss company in the FMCG industry, in relation to a foreign patent extended to Europe. Our task is to help them in preparing the file able to stop the expansion of the patent to Europe. The difficulty resides in the need to find earlier public documentation, a soft-skill necessary in this ( learn more )