What is real
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CONSTANTIN BRANCUSI

How to protect a brand in the Middle East

25.09.2018


For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard.

 

In a Middle East country in order to protect a brand we have to keep track of local requirements. One specific requirement is the request to associate a pending mark with some earlier registrations. We can fulfill this request by pursuing an undertaking „not to change the ownership of the similar/identical trademarks”, as to avoid public confusion.

 

At some point, it is logical that similar/identical trademarks, exponents of a brand on the market, to have the same owner. Otherwise, the general public may be misled and consider at a given moment or in a given context that a specific trademark doesn’t represent and associate with what they had in mind. Thus, the perception of that brand can be affected in respect with its image or the revenue generated by the company that owns it.

 

Specific for the Arab countries, the association clause regards similar/identical trademarks, claiming similar goods/services under the same class, and belonging to the same owner. Such condition is imposed to prevent the owner from assigning one associated trademark without the others, leading that way to public confusion or deception.

02.12.2019

Great news for coffee lovers!

We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )

18.11.2019

The success of protecting the Swiss domain

We succeeded in safeguarding an important Japanese domain name for a well-known Swiss chocolatier. Even though Japanese regulations prevent any companies that do not have national presence from registering a Japanese domain name, we managed to provide our Client with a solution that both safeguarded the domain name from being purchased by potential infringers and ( learn more )

14.11.2019

.ch domain name successful recovery

We managed to add an important .ch domain name to our client’s portfolio, a well-known Swiss chocolatier. We notified the former owner of the domain name (there were many indications that it were dealing with cyber squatting). After negotiations, we managed to transfer the domain name into the client’s portfolio, in a short time and ( learn more )