What is real
is not external form.



CONSTANTIN BRANCUSI

How to protect a brand in the Middle East

25.09.2018


For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard.

 

In a Middle East country in order to protect a brand we have to keep track of local requirements. One specific requirement is the request to associate a pending mark with some earlier registrations. We can fulfill this request by pursuing an undertaking „not to change the ownership of the similar/identical trademarks”, as to avoid public confusion.

 

At some point, it is logical that similar/identical trademarks, exponents of a brand on the market, to have the same owner. Otherwise, the general public may be misled and consider at a given moment or in a given context that a specific trademark doesn’t represent and associate with what they had in mind. Thus, the perception of that brand can be affected in respect with its image or the revenue generated by the company that owns it.

 

Specific for the Arab countries, the association clause regards similar/identical trademarks, claiming similar goods/services under the same class, and belonging to the same owner. Such condition is imposed to prevent the owner from assigning one associated trademark without the others, leading that way to public confusion or deception.

20.02.2019

What can you do when another business wants to use your trademark

Situations can vary. We have already expressed our opinion in other materials on how we proceed when the trademark our customer wishes to register is already in use on the market. But what happens when the customer is the one that owns the trademark that a competitor wishes to register for the marketed products? The ( learn more )

16.01.2019

A conflict on the East-European market in terms of coexistence

We are currently dealing with a really interesting case where our client, a top company in the field of food supplements, owned by an investment fund from UK, is in the position of not being able to market products on the Bulgarian market due to a local firm which so far has not been interested ( learn more )

12.12.2018

We support a private equity firm from US in its rebranding process

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )