What is real
is not external form.



CONSTANTIN BRANCUSI

How to protect a brand in the Middle East

25.09.2018


For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard.

 

In a Middle East country in order to protect a brand we have to keep track of local requirements. One specific requirement is the request to associate a pending mark with some earlier registrations. We can fulfill this request by pursuing an undertaking „not to change the ownership of the similar/identical trademarks”, as to avoid public confusion.

 

At some point, it is logical that similar/identical trademarks, exponents of a brand on the market, to have the same owner. Otherwise, the general public may be misled and consider at a given moment or in a given context that a specific trademark doesn’t represent and associate with what they had in mind. Thus, the perception of that brand can be affected in respect with its image or the revenue generated by the company that owns it.

 

Specific for the Arab countries, the association clause regards similar/identical trademarks, claiming similar goods/services under the same class, and belonging to the same owner. Such condition is imposed to prevent the owner from assigning one associated trademark without the others, leading that way to public confusion or deception.

28.09.2018

Transliteration of a brand in Chinese

As the largest economy in the world and with the largest population, China is a very attractive market for foreign companies, but it is not easy to enter there. ( learn more )

09.08.2018

Some trademarks are protected by their own fame

Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this ( learn more )

26.06.2018

Why should you think about a coexistence agreement

Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided. ( learn more )