What is real
is not external form.



CONSTANTIN BRANCUSI

How to protect a brand in the Middle East

25.09.2018


For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard.

 

In a Middle East country in order to protect a brand we have to keep track of local requirements. One specific requirement is the request to associate a pending mark with some earlier registrations. We can fulfill this request by pursuing an undertaking „not to change the ownership of the similar/identical trademarks”, as to avoid public confusion.

 

At some point, it is logical that similar/identical trademarks, exponents of a brand on the market, to have the same owner. Otherwise, the general public may be misled and consider at a given moment or in a given context that a specific trademark doesn’t represent and associate with what they had in mind. Thus, the perception of that brand can be affected in respect with its image or the revenue generated by the company that owns it.

 

Specific for the Arab countries, the association clause regards similar/identical trademarks, claiming similar goods/services under the same class, and belonging to the same owner. Such condition is imposed to prevent the owner from assigning one associated trademark without the others, leading that way to public confusion or deception.

25.09.2020

Through similarity we found the difference

Lately, we’ve been working on a case which has proven to be quite difficult. After receiving a refusal for one of the trademarks we administer, because of the similarity to a previous trademark, we have still managed to pass the mark towards publication by pointing out certain aspects such as: the existence of a very ( learn more )

18.09.2020

Class down, trademark up

Between August and September 2020, we faced a fairly common issue in the world of intellectual property. We have identified a similar trademark to that of one of our clients. The next step was contacting and starting the negotiation procedure with the opposing party in order to waive the protection of one of the classes, ( learn more )

24.08.2020

The link between tea and religion? Trademark

Lately, we have worked on a refusal notice to help our client, a key player in the tea and agricultural products industry, in terms of preparing a strategy to get a trademark registered. In this regard, we are currently looking for arguments and trying to prove that the term underlying the name of this business ( learn more )