What is real
is not external form.



CONSTANTIN BRANCUSI

The future of IP law firms

14.09.2018


Tradition is part of an entity development and is good to keep some things unaltered, but when the time comes the need to adapt to the new trends will make the difference.

It is crystal clear that in the next years IP law firms will face challenges related to cost and profitability, coming as a consequence of the fast-evolving IP-led economy. Everyone wants more, by covering all the areas and maintaining the profit at the top. But in order to obtain that, they need to provide more. That’s also the case for the law firms in the IP industry. In the pursue of obtaining a higher profit they meet the request of increasing the strategic advice at a suitable cost for the client.

At a closer look, some of the main challenges can be resumed at: pressure to reduce costs, maintaining and improving practice profitability and also an increased competition among the law firms.

From another point of view, the challenges are also coming from the corporate IP departments, which expect from a top law firm: commercial understanding, realistic advice and strategic thinking of the highest quality. For an IP law firm to be successful and ensure its growth and profitability on long term, it has to demonstrate first of all a relevant IP experience in order to gain business from corporate IP departments. Law firms need to be more focused on the strategic value of a corporate clients’ IP portfolio. Secondly, they have to be more oriented to the challenges faced by the corporations and deliver in the most efficient way the kind of services that will fulfill their needs and help them succeed.

04.12.2018

How the Brexit vote impacted the UKIPO AND EUIPO

Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )

23.11.2018

How marketing is related to IP industry

Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )

27.09.2018

How do you establish the initial owner of a work?

It should seem normal to presume that the author of a work is the person that wrote the respective work. Isn’t so? Not so fast. There are situations when particular standards are needed to determine how the ownership applies. ( learn more )