What is real
is not external form.”
The life of your brand does not stop at its deposit. On the contrary, it’s just the beginning …
Report a change or mistake
Has your contact information, company name or legal form changed? You notice an error concerning the owner of the mark? You can report these corrections to the IP office you applied for registration.
Transmit or exploit your brand
Whatever the exploitation that you make of it (sale, hiring, contribution in company …), any act which affects the life of your trademark must be registered on the national register of the trademarks in order to make it public and thus “opposable to third parties “.
Renew your brand
Your brand can be protected indefinitely if you renew it every 10 years.
When you decide to remove your trademark
If you wish to relinquish part or all of your brand, according to your interests and needs, you must inform the IP Office where your trademark is registered.
Protect yourself abroad
The protection granted by a registered trademark to a national IP Office is only valid on a specific territory. For example, if you register your trademark at INPI it will be protected only in France.
Any person or company who wishes to export his products and/or services, possibly through foreign partners, must extend his protection to other countries.
Monitor your brand
Once your trademark is registered, make sure no one uses or imitates it for identical or similar products.
Oppose the registration of a trademark
Defend your trademark by opposing new brands that could be registered and that would emulate you. If you believe that a new trademark infringes your rights, you can oppose its registration with the IP Office where you registered your trademark, which can be a national or an international one.
Protect and act against counterfeiters
To guard against possible counterfeiters, there are essential reflexes to adopt.
Faced with a counterfeit, do not hesitate to defend yourself.
An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )
Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )
Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )