What is real
is not external form.”
The life of your brand does not stop at its deposit. On the contrary, it’s just the beginning …
Report a change or mistake
Has your contact information, company name or legal form changed? You notice an error concerning the owner of the mark? You can report these corrections to the IP office you applied for registration.
Transmit or exploit your brand
Whatever the exploitation that you make of it (sale, hiring, contribution in company …), any act which affects the life of your trademark must be registered on the national register of the trademarks in order to make it public and thus “opposable to third parties “.
Renew your brand
Your brand can be protected indefinitely if you renew it every 10 years.
When you decide to remove your trademark
If you wish to relinquish part or all of your brand, according to your interests and needs, you must inform the IP Office where your trademark is registered.
Protect yourself abroad
The protection granted by a registered trademark to a national IP Office is only valid on a specific territory. For example, if you register your trademark at INPI it will be protected only in France.
Any person or company who wishes to export his products and/or services, possibly through foreign partners, must extend his protection to other countries.
Monitor your brand
Once your trademark is registered, make sure no one uses or imitates it for identical or similar products.
Oppose the registration of a trademark
Defend your trademark by opposing new brands that could be registered and that would emulate you. If you believe that a new trademark infringes your rights, you can oppose its registration with the IP Office where you registered your trademark, which can be a national or an international one.
Protect and act against counterfeiters
To guard against possible counterfeiters, there are essential reflexes to adopt.
Faced with a counterfeit, do not hesitate to defend yourself.
As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )
Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )
Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )