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The rebranding process from a legal perspective

Over the years, many large corporations have resorted to implementing a major rebranding process, either because they had to update the brand they represent today, or because they no longer identified themselves with their current brand. The brand image is an extremely powerful tool, which can dictate a company’s success or lead to its anonymity. […]Learn More

Parfume lovers, new trademark filed

You all know that we are lovers of brands, especially when it comes to perfume brands, or outstanding personalities in this industry. In this regard, we have assisted our Client, a well-known luxury goods manufacturer in the fashion industry, to file a new trademark application for one of its signature perfumes.Learn More

Blockchain technology- the ally of intellectual property

The concept of blockchain is relatively unknown to those outside of the banking, investment, and cryptocurrency fields. However, the concept is currently the best and only way to make optimal use of the latest technological developments. Basic definitions of blockchain summarise the technology as “a distributed, decentralized, public register”(Investopedia), but this simplistic definition does little […]Learn More

Why is the field of intellectual property in close connection with technology?

In today’s modern society the importance of technology is becoming crucial. People are carrying out more and more of their daily activities on electronic devices. We all know that as these technologies evolve, the devices are increasingly present in many areas of our lives. Example of these changes can be observed in products such as […]Learn More

Another success registered for sports lovers

We have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the lack of trademark distinctiveness. However, we have succeeding in obtaining the registration of […]Learn More

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