What is real
is not external form.”
We prepared for our Client, a new promising player in the delicateness and luxury restaurants sector, a customised strategy for trademark filing, per its needs and took all the necessary steps for protecting its brand and develop its business in the territories of interest. The whole procedure was held in front of the European Union Intellectual Property Office (EUIPO) and Swiss IPO (IGE).
Lately, we’ve been working on a case which has proven to be quite difficult. After receiving a refusal for one of the trademarks we administer, because of the similarity to a previous trademark, we have still managed to pass the mark towards publication by pointing out certain aspects such as: the existence of a very ( learn more )
Between August and September 2020, we faced a fairly common issue in the world of intellectual property. We have identified a similar trademark to that of one of our clients. The next step was contacting and starting the negotiation procedure with the opposing party in order to waive the protection of one of the classes, ( learn more )
Although many famous slogans enjoy incredible success, many others face the barrier of not being able to be registered. What could be the main reason why a short series of words cannot be registered? What is the definition of a slogan? Before finding out the reasons why certain slogans cannot be registered, we need to ( learn more )