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Intellectual Property Assets – Christmas Edition

At Christmas we are all wrapped up in our best thoughts, intending on making good deeds. We forget – for a few moments – about the little worries in life, taking a step back to analyse the year that will end soon. We encounter interesting IP trivia each year. One example is represented by carols […]Learn More

Success registered for Swiss sport enthusiasts

We have successfully assisted our Client, a Canton of Switzerland, in protecting the name of a famous annual sport competition event that is going to be hosted next year in Switzerland, more precisely in their Canton. The official procedure was conducted in front of IGE – Swiss Intellectual Property Office and EUIPO – European Union […]Learn More

How patents promote innovation

If we ask an economist how to open a can of soup, the answer will be: assume a can opener. The definition of innovation states that in order to be innovative, you must remain relevant and own the ability of generating useful ideas for people. A study conducted in 2006 by French economists François Leveque […]Learn More

Trademark initially refused, now accepted

Another special case we have worked on lately is the one in which we have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the […]Learn More

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark […]Learn More

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