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Even with similar brands, you can differentiate yourself in the market

We have succeeded in closing a risky conflict raised between our Client, an important manufacturer and seller of disinfectants, wet wipes and other sanitizing products and a renowned/notorious brand from the beauty and fashion area. After a period of about 5 months of intense negotiations, we closed the conflicts (oppositions) and succeeded in arranging a […]Learn More

The link between IP and branding

Recently, one of our projects involved one of our clients in the FMCG industry. Regarding this, we advised them on the whole branding process, protection strategies, territoriality and compliance with labeling regulations, in relation to the new products and recipe platforms they intend to launch. The whole procedure was held in front of the WIPO.Learn More

IP Strategy for the Romanian Royal Family

We have discussed with the representatives of the Romanian Royal Family, the conversation having as finality the preparation of an adequate intellectual property strategy. Through it they will be able to obtain protection for the products and services of interest from Nice Classes 16, 30, 32, 33, 35 and 41. During the discussion we offered […]Learn More

In the pandemic, even works of art have moved online

NFT technology is the basic element behind the commercialization of digital creations, whether we are talking about video games, digital art or even music files. Non-fungible tokens (NFTs) are based on a data unit in a blockchain, and each data unit gives you access to a unique digital item: a piece of music, a vector, […]Learn More

Can an Artificial Intelligence system have intellectual property rights?

Human intellectual capital continues to impress and delight our imagination. This is how intellectual property systems have been designed to stimulate and encourage the creations of the human mind. And with this encouragement, the technological field developed. However, the question is whether intellectual property rights law is prepared to keep up with the development of […]Learn More

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