Even with similar brands, you can differentiate yourself in the market

17.05.2021

We have succeeded in closing a risky conflict raised between our Client, an important manufacturer and seller of disinfectants, wet wipes and other sanitizing products and a renowned/notorious brand from the beauty and fashion area.

After a period of about 5 months of intense negotiations, we closed the conflicts (oppositions) and succeeded in arranging a deal for our Client where they can use and register a very similar version of their initial brand without being exposed to any risks from the respective opponent. The deal was secured through a coexistence agreement between the parties.

[ { "elementType": "geometry", "stylers": [ { "color": "#f5f5f5" } ] }, { "elementType": "labels.icon", "stylers": [ { "visibility": "off" } ] }, { "elementType": "labels.text.fill", "stylers": [ { "color": "#616161" } ] }, { "elementType": "labels.text.stroke", "stylers": [ { "color": "#f5f5f5" } ] }, { "featureType": "administrative.land_parcel", "elementType": "labels.text.fill", "stylers": [ { "color": "#bdbdbd" } ] }, { "featureType": "poi", "elementType": "geometry", "stylers": [ { "color": "#eeeeee" } ] }, { "featureType": "poi", "elementType": "labels.text.fill", "stylers": [ { "color": "#757575" } ] }, { "featureType": "poi.park", "elementType": "geometry", "stylers": [ { "color": "#e5e5e5" } ] }, { "featureType": "poi.park", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] }, { "featureType": "road", "elementType": "geometry", "stylers": [ { "color": "#ffffff" } ] }, { "featureType": "road.arterial", "elementType": "labels.text.fill", "stylers": [ { "color": "#757575" } ] }, { "featureType": "road.highway", "elementType": "geometry", "stylers": [ { "color": "#dadada" } ] }, { "featureType": "road.highway", "elementType": "labels.text.fill", "stylers": [ { "color": "#616161" } ] }, { "featureType": "road.local", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] }, { "featureType": "transit.line", "elementType": "geometry", "stylers": [ { "color": "#e5e5e5" } ] }, { "featureType": "transit.station", "elementType": "geometry", "stylers": [ { "color": "#eeeeee" } ] }, { "featureType": "water", "elementType": "geometry", "stylers": [ { "color": "#c9c9c9" } ] }, { "featureType": "water", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] } ]