What is real
is not external form.”
Recently, we have been working on a rebranding project as IP specialists.
The rebranding process generates a lot of major changes within a company. Starting with vision and mission, company culture, visual identity and last but not least, intellectual property. Because the new name and identity have to accomplish a lot of conditions from availability to avoiding the infringement risks.
Recently we have been working on a similar case for one of our Clients, one of the biggest banks in South Europe. They have decided to rebrand in a completely different style as against their former brand. In this case, our aid concerned in assisting them during the whole process to get sure their new brand is safe in terms of IP protection on territories they already have their business.
Checking the availability of a trademark is not a compulsory requirement, but not doing so is risky. If your trademark or company name is not available, it may be challenged at any time by prior rights owners who may, for example, attack you for infringement or unfair competition and prohibit you from exploiting your trademark.
In general, a trademark is available when it does not reproduce or imitate a sign that has a prior right in the same field of activity. If your trademark is not available, it may be challenged at any time by the owners of these rights. This may be a trademark already registered, a well known but not registered trademark (“well-known trademark”), a corporate name, a domain name.
It may also concern a copyright, a right of personality, a right to the name or image, the reputation of a local authority, or even the geographical name constituting a protected geographical indication (PGI) or a designation original.
The field of intellectual property, as important as it may be, is more often than not looked over by the entities that carry out their activity in the field of e-commerce. The reason why intellectual property is crucial for the field of e-commerce, is because by the sale of products and services, generally have important ( learn more )
UKIPO, EPO, EUIPO and USPTO announced the latest decisions regarding the COVID-19 pandemic. Most of them will remain open, and just a few of them are making extensions in terms of deadlines. UKIPO If you are in the situation where you need an extension, due to the pandemic, UKIPO will remain open and mentioned that ( learn more )
We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )