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When Your Brand Lives in the Metaverse, Who Protects It from Being Cloned?

The metaverse has become a frontier for brand expansion: virtual stores, NFT collections and digital fashion let companies engage customers in 3D online worlds. But this new playground also attracts copycats. Suddenly your trademarked logo on a virtual sneaker or a designer handbag in a game can be cloned or counterfeited by anyone. Who polices […]Learn More

Swissness, Symbols, and Sneakers – How a Tiny Cross Became Big Business—and a Legal Tripwire

In global branding, few signals sell like the Swiss cross. There are few people that are not mesmerized by the red-and-white magic. “Swiss Made” whispers precision, purity and premium—and consumers pay for it. That halo is why brands love Swissness. It’s also why Switzerland drew a bright legal line around who may claim it and how. […]Learn More

Sound of Success: EU Court Rings in a New Era for Sound Marks

Can a mere two-second jingle become a protected trademark? On 10 September 2025, the General Court of the European Union answered with a resounding “Yes.” In Berliner Verkehrsbetriebe (BVG) v. EUIPO (Case T‑288/24)[1] the court overturned an EUIPO refusal and allowed registration of a four-note jingle used by Berlin’s public transport provider. This decision -involving […]Learn More

Green Innovation: Europe’s New Gold Rush – Can Patents and Trademarks Save the Planet?

Gold rushes have always defined turning points in history. In the 19th century, thousands set sail to California, Australia, or the Yukon in search of shimmering fortunes. Today, Europe is witnessing a new kind of rush — not for metal, but for green innovation. The riches are patents and trademarks, the pickaxes are lawyers and scientists, […]Learn More

Trademark protection in the vegan era: The “Pork Vegan” case of Planted Foods

Swiss food startup Planted Foods received an unexpected decision from the Federal Court, which banned the labeling of a product as “Pork Vegan.” The reason given was the risk of misleading consumers who are accustomed to the ingredients, in accordance with Swiss legislation requiring “truthful” labels (Bilan.ch). The decision is surprising, as names combining animal […]Learn More

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