The war between US and China seems to be everlasting. Both use every opportunity, no matter the field, to place doubt on the opposite side. In this respect, the IP industry can be served as example. The billions it generates are a solid reason to try to protect your intellectual property by any means. Lately, […]Learn More
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence […]Learn More
Lately, progress was made between Huawei Technologies and Samsung Electronics, the world’s two largest Android smartphones makers, concerning their patent dispute in the US. China’s Huawei, respectively South Korea’s Samsung, have entered into a settlement agreement, closed on February 25, to solve their two years old issue. It all started in 2016 with the allegations […]Learn More
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company. […]Learn More
The Intellectual Property Office of Singapore (Ipos) hit the top three in the world’s most innovative intellectual property offices annual ranking. The World Trademark Review (WTR) placed Ipos in its IP Office Innovation Ranking for 2019 in the second place, after the EU Intellectual Property Office, alongside Chile and Spain. Ipos was described by WTR […]Learn More