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The link between tea and religion? Trademark

Lately, we have worked on a refusal notice to help our client, a key player in the tea and agricultural products industry, in terms of preparing a strategy to get a trademark registered. In this regard, we are currently looking for arguments and trying to prove that the term underlying the name of this business […]Learn More

Auditory Trademark, a Branding Tool

Every business seeks recognition through a distinctive element that would help them attain a superior position in their consumers’ mind. Such a distinctive element can take the form of a sound which can be complex, such as the sounds produced by different musical instruments, or a simple sound, such as mechanical sounds. Whether the sound […]Learn More

Do graphic characters have a life of their own?

Bugs Bunny, Mickey Mouse, James Bond and so on are represented either graphically or via more standard fiction forms i.e., in novels or films. The differentiating element between these two types of character is manifested by their respective manner of representation: if presented as a drawing, it is “graphic character”; if the character emerges from […]Learn More

Protecting the core-brand, the most important step from an IP point of view

Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have […]Learn More

Why you should take into consideration the protection of your trademark?

We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different […]Learn More

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