What is real
is not external form.”
With more than 11,100 brand owners, trademark practitioners, and other intellectual property (IP) professionals from 150+ countries around the world have gathered between May 18 and May 22 in Boston, Massachusetts for the 2019 Annual Meeting of the International Trademark Association (INTA), to learn, discuss and debate over important topics that impact brands, consumers, as well as local and global economies.
INTA’s 141st Annual Meeting, known also as the world’s most widely attended trademark event, marked a record registration this year. This comes to show that the event came at a time when the protection of intellectual property (IP) rights increases in importance, and when brand owners worldwide are considering both opportunities as well as challenges in the rapidly changing global IP environment.
An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )
Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )
The field of intellectual property protection is important for all industries and all sectors. In this article we address the implications of intellectual property protection for technology startups. The challenges for technology startups Your startup may face a number of challenges. The most significant of these are: Product development; Recruiting expert professionals with the necessary ( learn more )