What is real
is not external form.”
Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided.
We recently managed to negotiate a coexistence agreement for one of our French customers that offers an innovative technological solution for the global medical industry.
We have observed that the brand of our customers is used identically by a German company with more or less the same field of activity, so we managed to negotiate a coexistence agreement for both brands.
The purpose of such an agreement is that brands are often used by several companies, but the absence of a formal agreement does not undermine the companies that use the brand as they are in different parts of the world.
However, as businesses grow, both parties may have substantial rights to use the mark. In some cases, companies that develop and use the same or a similar brand generally enter into a coexistence agreement in order to avoid the use of the trademark in an undesirable or counterfeit manner.
Coexistence agreements can offer practical solutions to companies who fear being sued for trademark infringement, as proactive agreements can avoid the high costs of litigation.
An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )
Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )
Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )