What is real
is not external form.”
Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided.
We recently managed to negotiate a coexistence agreement for one of our French customers that offers an innovative technological solution for the global medical industry.
We have observed that the brand of our customers is used identically by a German company with more or less the same field of activity, so we managed to negotiate a coexistence agreement for both brands.
The purpose of such an agreement is that brands are often used by several companies, but the absence of a formal agreement does not undermine the companies that use the brand as they are in different parts of the world.
However, as businesses grow, both parties may have substantial rights to use the mark. In some cases, companies that develop and use the same or a similar brand generally enter into a coexistence agreement in order to avoid the use of the trademark in an undesirable or counterfeit manner.
Coexistence agreements can offer practical solutions to companies who fear being sued for trademark infringement, as proactive agreements can avoid the high costs of litigation.
In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic. We consider this refusal difficult to understand, ( learn more )
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company. ( learn more )
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence ( learn more )