What is real
is not external form.



CONSTANTIN BRANCUSI

What color is the right one for your business?

15.01.2021


From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its products with a unique brand color which helped them to acquire a distinctive perception and a unique personality over time.

The color chosen by them was later transformed into both a mark indicator and a quality indicator, attributing it to all their products.

Thus, our team started the amicable discussions with a third-party company in order to avoid the dilution of our client’s brand color. The procedure is still in progress, but we believe that an amicable settlement will be the final course of action.

03.02.2021

The Real Superpower of Intellectual Property Rights

The world of children is full of stories about superheroes who manage to save the world. Even if the most famous character that comes to mind is Batman, the first superhero comic that was ever published was called Obadiah Oldbuck, a comic book that was very popular during the 1830s. Quickly, this whole context turned ( learn more )

12.01.2021

Intellectual Property after Brexit era

The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )

07.01.2021

Santa Claus. Who owns it?

Nothing better-known, and also more mysterious than Santa Claus – the character and the suite of constructions of the imaginary that are associated with it. All the serious research and analysis dedicated to it attests to the fact that it is a ” tradition invented” gradually, a complex creation based on an old and new ( learn more )