From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its products with a unique brand color which helped them to acquire a distinctive perception and a unique personality over time.
The color chosen by them was later transformed into both a mark indicator and a quality indicator, attributing it to all their products.
Thus, our team started the amicable discussions with a third-party company in order to avoid the dilution of our client’s brand color. The procedure is still in progress, but we believe that an amicable settlement will be the final course of action.