What is real
is not external form.



CONSTANTIN BRANCUSI

We support a private equity firm from US in its rebranding process

12.12.2018


As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field.

They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern Europe banking sector. We are assisting them in this process of rebranding by providing support and consultancy on issues such as trademark availability searches and trademark application fillings.

 

Trademark availability

 

In a process of rebranding you get at that point where you need to register your trademark. Until it is registered, your desired wording or design is not a trademark yet, but only an idea. Although it may seem the best fir for your business, you first have to check if it is available.

 

Trademark application fillings

 

Registering a trademark requires following a number of steps. Once you are sure your trademark does not conflict with other preexisting IP assets, you can apply for the specific registration, by abiding to the formalities provided by the law of the respective country in which you wish to proceed with the registration. The application fillings are to be addressed to the institution operating in the respective jurisdiction.

24.03.2020

How to protect new online businesses and other IP challenges

The field of intellectual property, as important as it may be, is more often than not looked over by the entities that carry out their activity in the field of e-commerce. The reason why intellectual property is crucial for the field of e-commerce, is because by the sale of products and services, generally have important ( learn more )

18.03.2020

Intellectual Property Offices – updates on COVID-19

UKIPO, EPO, EUIPO and USPTO announced the latest decisions regarding the COVID-19 pandemic. Most of them will remain open, and just a few of them are making extensions in terms of deadlines. UKIPO If you are in the situation where you need an extension, due to the pandemic, UKIPO will remain open and mentioned that ( learn more )

16.03.2020

Happy toys for happy children

We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )