What is real
is not external form.”
As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field.
They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern Europe banking sector. We are assisting them in this process of rebranding by providing support and consultancy on issues such as trademark availability searches and trademark application fillings.
In a process of rebranding you get at that point where you need to register your trademark. Until it is registered, your desired wording or design is not a trademark yet, but only an idea. Although it may seem the best fir for your business, you first have to check if it is available.
Trademark application fillings
Registering a trademark requires following a number of steps. Once you are sure your trademark does not conflict with other preexisting IP assets, you can apply for the specific registration, by abiding to the formalities provided by the law of the respective country in which you wish to proceed with the registration. The application fillings are to be addressed to the institution operating in the respective jurisdiction.
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From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )
The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )