What is real
is not external form.



CONSTANTIN BRANCUSI

We support a private equity firm from US in its rebranding process

12.12.2018


As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field.

They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern Europe banking sector. We are assisting them in this process of rebranding by providing support and consultancy on issues such as trademark availability searches and trademark application fillings.

 

Trademark availability

 

In a process of rebranding you get at that point where you need to register your trademark. Until it is registered, your desired wording or design is not a trademark yet, but only an idea. Although it may seem the best fir for your business, you first have to check if it is available.

 

Trademark application fillings

 

Registering a trademark requires following a number of steps. Once you are sure your trademark does not conflict with other preexisting IP assets, you can apply for the specific registration, by abiding to the formalities provided by the law of the respective country in which you wish to proceed with the registration. The application fillings are to be addressed to the institution operating in the respective jurisdiction.

14.03.2019

Assisting a pharma lab in court

Starting with 2016, we are representing a reputable French pharmaceutical laboratory in some files / procedures that overlook the way in which clinical trials are being carried out in Romania. These studies impact both the local and the European medical community. For this reason, the courts in Romania, where our client operates these studies, want ( learn more )

06.03.2019

How a simple phrase can prevent your trademark to be registered

Our experience and years of practice thought us that, although the interest of our clients and the purpose of our services is the same, the way to deliverance can be spurred with different problems, and the methods of solving them are often diverse. Context. Our client, an important European producer of materials in the transport ( learn more )

28.02.2019

Trademarks registration in Canada

Since last November, we are handling the case of a chocolate and sweets Swiss manufacturer who wants to register two brands in Canada in order to enter and sell its’ company products on the local market. Following the filing of the trademark applications, we have been notified by the Canadian Intellectual Property Office (CIPO) that ( learn more )