What is real
is not external form.



CONSTANTIN BRANCUSI

We support a private equity firm from US in its rebranding process

12.12.2018


As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field.

They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern Europe banking sector. We are assisting them in this process of rebranding by providing support and consultancy on issues such as trademark availability searches and trademark application fillings.

 

Trademark availability

 

In a process of rebranding you get at that point where you need to register your trademark. Until it is registered, your desired wording or design is not a trademark yet, but only an idea. Although it may seem the best fir for your business, you first have to check if it is available.

 

Trademark application fillings

 

Registering a trademark requires following a number of steps. Once you are sure your trademark does not conflict with other preexisting IP assets, you can apply for the specific registration, by abiding to the formalities provided by the law of the respective country in which you wish to proceed with the registration. The application fillings are to be addressed to the institution operating in the respective jurisdiction.

02.07.2020

Readying your brand for your local area

An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )

25.06.2020

The similarity between a croissant and a sandwich? The name itself

Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )

18.06.2020

Covid 19 and its effects on Intellectual Property

Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )