We support a private equity firm from US in its rebranding process

12.12.2018

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field.

They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern Europe banking sector. We are assisting them in this process of rebranding by providing support and consultancy on issues such as trademark availability searches and trademark application fillings.

Trademark availability

In a process of rebranding you get at that point where you need to register your trademark. Until it is registered, your desired wording or design is not a trademark yet, but only an idea. Although it may seem the best fir for your business, you first have to check if it is available.

Trademark application fillings

Registering a trademark requires following a number of steps. Once you are sure your trademark does not conflict with other preexisting IP assets, you can apply for the specific registration, by abiding to the formalities provided by the law of the respective country in which you wish to proceed with the registration. The application fillings are to be addressed to the institution operating in the respective jurisdiction.

COSMOVICI IP

4, Rue du Commerce
CH - 1204 Geneva
Switzerland

office@cosmovici-ip.com
+41 22 531 00 05

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