What is real
is not external form.



CONSTANTIN BRANCUSI

We bet on negotiation

15.01.2018


As representatives of an important European medicine producer, we have negotiated with the Romanian Broadcasting Society.

The goal was to end a file that has been trailing for a very long time and inefficient from a business point of view.

For our client, we are also in advanced negotiations with a pharmaceutical giant to close another case file by negotiation.

08.05.2019

New case at horizon: generic trademark or not?-

In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic. We consider this refusal difficult to understand, ( learn more )

24.04.2019

Slogans can sometimes be an issue

Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company. ( learn more )

16.04.2019

Rebrand for a Romanian bank

Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence ( learn more )