What is real
is not external form.”
Since our Client, a start-up in the derma-cosmetics industry, is currently facing multiple attempts of infringement, we are assisting them in the process of filing for protection of their different IP assets and in eliminating these infringement instances worldwide. The whole procedure consisted of filling a copyright application at INPI in order to obtain protection for some the Client’s distinguishing visuals.
Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )
We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )
Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )