What is real
is not external form.”
We have completed a research for one of our Clients that is activating in the non-alcoholic products trade industry. We have just checked whether there is a possibility to register as a brand the slogan of its new product, as well as the risk represented by using the slogan in the country where the research is done.
As always, our advice comprised risk mitigating strategy aimed at avoiding similarity with already registered brands and protecting only what’s unique. Steps for mitigating risk are not that difficult or expensive. Certainly they are far less expensive than the cost of not paying attention.
The world of children is full of stories about superheroes who manage to save the world. Even if the most famous character that comes to mind is Batman, the first superhero comic that was ever published was called Obadiah Oldbuck, a comic book that was very popular during the 1830s. Quickly, this whole context turned ( learn more )
From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )
The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )