Trademark availability search and its risk assessment

26.05.2020

We have completed a research for one of our Clients that is activating in the non-alcoholic products trade industry. We have just checked whether there is a possibility to register as a brand the slogan of its new product, as well as the risk represented by using the slogan in the country where the research is done.

As always, our advice comprised risk mitigating strategy aimed at avoiding similarity with already registered brands and protecting only what’s unique. Steps for mitigating risk are not that difficult or expensive. Certainly they are far less expensive than the cost of not paying attention.

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