What is real
is not external form.”
Our company offers one of the most complete portfolios of high-end intellectual property services, and because of its highly experienced lawyers with extensive expertise in business and corporate law.
Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )
An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )
Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )