What is real
is not external form.



CONSTANTIN BRANCUSI

The similarity between a croissant and a sandwich? The name itself

25.06.2020


Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands.

Our client, from the Bakery and confectionery industry, received a coexistence agreement so that its trademark could be regularly used, with reference to the field of activity of our client.

29.07.2020

Protecting the core-brand, the most important step from an IP point of view

Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )

27.07.2020

Why you should take into consideration the protection of your trademark?

We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )

15.07.2020

Fluid Trademarks – an abstraction from regulations

Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )