What is real
is not external form.



CONSTANTIN BRANCUSI

Social Media: New Approach in Brand Fraud

21.03.2018


Trademark infringement is well-known thought social media as a current problem. Taking into account some of the most common issues in the area we summarize 5 solutions.

 

Experts examined new types of infringements faced by powerful brand owners and proposed useful methods and tips for maintaining brand integrity and costumer confidence.

 

1. Practical solutions

Although these issues are coming from different factors, the approach to social media infringement should be based on the principles stated below:

  • Set up a global an investigation system using software devices;
  • Maintaining a trademark registration portfolio to fight infringements at the court;
  • Always sending notice letters to infringers;
  • Using take-downs offered by social media sites ;
  • Entering into litigation as determined by a strategic analysis.

 

2. Global trademark portfolio

It is essential to establish a global infrastructure to fight brand infringement. Many countries advice that brand owners should trademarks in their country in order to combat local infringers. It may not be necessary to own a trademark for every country you sell your products, but registration of the principal trademark for main goods in the most important markets and key infringement countries is required to fight problems at their source.

 

3. Objection letters

Companies have different policies when it comes to infringements. Usually, it is indicated to send letters, to provide effective notice before proceeding with actions to prove in court that there were an attempting to infringement .The content of such letters should be focused to the particular infringements, with ‘soft’ language favored for more incidental infringements and aggressive language for calculated schemes.

 

4. Take-down notices

A powerful weapon for the brand owner is the take-down form given by providers. The basis of a trademark complaint is an infringement of IP law or the specific policies of the social media platform. In many instances, this is a quick way to address the problem even before you get to ask your right at the court.

 

5. Litigation

As in majority of cases of trademark infringement, ligations may be an approach for serious abuse, affecting safety, for brand’s goodwill or commercial activity. There is stated that social media platforms are in charge for the content they post, and any attempt to infringement the social media intellectual property can lead to disagreement from contact owner

02.07.2020

Readying your brand for your local area

An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )

25.06.2020

The similarity between a croissant and a sandwich? The name itself

Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )

18.06.2020

Covid 19 and its effects on Intellectual Property

Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )