What is real
is not external form.”
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company.
We have determined what the purpose of a brand slogan is, but is it within a company’s reach to use any slogan it wants? Obviously not. A slogan represents the verbal part of the trademark or a verbal trademark in its own rights, and must be registered for future use. And not always is the registration procedure flawless.
At this moment, we are dealing with a case involving overcoming rejections for the new slogan that a Swiss client wants for their business. The case presents a high degree of complexity, because the client does not want to register very complicated visuals. So we will have to prepare the documentation necessary to convince the examiners accept the slogan, starting only from the verbal part of the trademarks.
We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )
Since our Client, a start-up in the derma-cosmetics industry, is currently facing multiple attempts of infringement, we are assisting them in the process of filing for protection of their different IP assets and in eliminating these infringement instances worldwide. The whole procedure consisted of filling a copyright application at INPI in order to obtain protection ( learn more )
We assisted our Client (a Swiss company dedicated to the cross-sector promotion of the economy in canton Valais) and prepared a personalised strategy to register a new mark for its innovative and unique product – a robot that learned how to make traditional Swiss raclette using the artificial intelligence. ( learn more )