What is real
is not external form.”
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company.
We have determined what the purpose of a brand slogan is, but is it within a company’s reach to use any slogan it wants? Obviously not. A slogan represents the verbal part of the trademark or a verbal trademark in its own rights, and must be registered for future use. And not always is the registration procedure flawless.
At this moment, we are dealing with a case involving overcoming rejections for the new slogan that a Swiss client wants for their business. The case presents a high degree of complexity, because the client does not want to register very complicated visuals. So we will have to prepare the documentation necessary to convince the examiners accept the slogan, starting only from the verbal part of the trademarks.
We succeeded in safeguarding an important Japanese domain name for a well-known Swiss chocolatier. Even though Japanese regulations prevent any companies that do not have national presence from registering a Japanese domain name, we managed to provide our Client with a solution that both safeguarded the domain name from being purchased by potential infringers and ( learn more )
We managed to add an important .ch domain name to our client’s portfolio, a well-known Swiss chocolatier. We notified the former owner of the domain name (there were many indications that it were dealing with cyber squatting). After negotiations, we managed to transfer the domain name into the client’s portfolio, in a short time and ( learn more )
A large part of our team has been present at the most important IP-event held this year in Boston, in May 2019. Our colleagues have met several partners and colleagues. They have also negotiated, during face-to-face meetings, key aspects of pending deals in the name of our clients. It was also another year when our ( learn more )