What is real
is not external form.”
Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company.
We have determined what the purpose of a brand slogan is, but is it within a company’s reach to use any slogan it wants? Obviously not. A slogan represents the verbal part of the trademark or a verbal trademark in its own rights, and must be registered for future use. And not always is the registration procedure flawless.
At this moment, we are dealing with a case involving overcoming rejections for the new slogan that a Swiss client wants for their business. The case presents a high degree of complexity, because the client does not want to register very complicated visuals. So we will have to prepare the documentation necessary to convince the examiners accept the slogan, starting only from the verbal part of the trademarks.
In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic. We consider this refusal difficult to understand, ( learn more )
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers. As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence ( learn more )
We recently finalized the procedure of recovering a domain name, for a fresh chocolate Suisse producer. Every country has its specific legislation and requirements to be complied with in order to achieve the above-mentioned transfer. Firstly, we helped our client to obtain the respective Canadian domain name from its previous owner. We negotiated with the ( learn more )