What is real
is not external form.



CONSTANTIN BRANCUSI

Slogans can sometimes be an issue

24.04.2019


Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company.

We have determined what the purpose of a brand slogan is, but is it within a company’s reach to use any slogan it wants? Obviously not. A slogan represents the verbal part of the trademark or a verbal trademark in its own rights, and must be registered for future use. And not always is the registration procedure flawless.

At this moment, we are dealing with a case involving overcoming rejections for the new slogan that a Swiss client wants for their business. The case presents a high degree of complexity, because the client does not want to register very complicated visuals. So we will have to prepare the documentation necessary to convince the examiners accept the slogan, starting only from the verbal part of the trademarks.

25.06.2020

The similarity between a croissant and a sandwich? The name itself

Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )

11.06.2020

Infringement outbreak in the online area

Given the current virus outbreak that has taken over most European businesses, our Client’s sales have mostly been directed online. Thus, they recently became aware of a third party that has thoroughly copied not only their website, but also their overall branding image (color schemes, layouts, text positioning, imaging, presentation and even semantics). We are ( learn more )

26.05.2020

Trademark availability search and its risk assessment

We have completed a research for one of our Clients that is activating in the non-alcoholic products trade industry. We have just checked whether there is a possibility to register as a brand the slogan of its new product, as well as the risk represented by using the slogan in the country where the research ( learn more )