Slogans can sometimes be an issue

24.04.2019

Surely, the word slogan has a meaning for everyone. You may have heard it many times used in association with different trademarks. Companies often use brand slogans to help their trademark accomplish long term strategic goals. They also help the company stand out in the market and gain a certain positioning desired by the company.

We have determined what the purpose of a brand slogan is, but is it within a company’s reach to use any slogan it wants? Obviously not. A slogan represents the verbal part of the trademark or a verbal trademark in its own rights, and must be registered for future use. And not always is the registration procedure flawless.

At this moment, we are dealing with a case involving overcoming rejections for the new slogan that a Swiss client wants for their business. The case presents a high degree of complexity, because the client does not want to register very complicated visuals. So we will have to prepare the documentation necessary to convince the examiners accept the slogan, starting only from the verbal part of the trademarks.

COSMOVICI IP

4, Rue du Commerce
CH - 1204 Geneva
Switzerland

office@cosmovici-ip.com
+41 22 531 00 05

General Terms of Business

Privacy and Cookies

Newsletter

Have a question?

Unsure about your intellectual property assets? We can help! Our mission is to defend and promote our clients’ intellectual property rights by encouraging innovation and professionalism in the field. Schedule your appointment.

[ { "elementType": "geometry", "stylers": [ { "color": "#f5f5f5" } ] }, { "elementType": "labels.icon", "stylers": [ { "visibility": "off" } ] }, { "elementType": "labels.text.fill", "stylers": [ { "color": "#616161" } ] }, { "elementType": "labels.text.stroke", "stylers": [ { "color": "#f5f5f5" } ] }, { "featureType": "administrative.land_parcel", "elementType": "labels.text.fill", "stylers": [ { "color": "#bdbdbd" } ] }, { "featureType": "poi", "elementType": "geometry", "stylers": [ { "color": "#eeeeee" } ] }, { "featureType": "poi", "elementType": "labels.text.fill", "stylers": [ { "color": "#757575" } ] }, { "featureType": "poi.park", "elementType": "geometry", "stylers": [ { "color": "#e5e5e5" } ] }, { "featureType": "poi.park", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] }, { "featureType": "road", "elementType": "geometry", "stylers": [ { "color": "#ffffff" } ] }, { "featureType": "road.arterial", "elementType": "labels.text.fill", "stylers": [ { "color": "#757575" } ] }, { "featureType": "road.highway", "elementType": "geometry", "stylers": [ { "color": "#dadada" } ] }, { "featureType": "road.highway", "elementType": "labels.text.fill", "stylers": [ { "color": "#616161" } ] }, { "featureType": "road.local", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] }, { "featureType": "transit.line", "elementType": "geometry", "stylers": [ { "color": "#e5e5e5" } ] }, { "featureType": "transit.station", "elementType": "geometry", "stylers": [ { "color": "#eeeeee" } ] }, { "featureType": "water", "elementType": "geometry", "stylers": [ { "color": "#c9c9c9" } ] }, { "featureType": "water", "elementType": "labels.text.fill", "stylers": [ { "color": "#9e9e9e" } ] } ]