What is real
is not external form.



CONSTANTIN BRANCUSI

Rebrand for a Romanian bank

16.04.2019


Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.

As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.

Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.

 

15.01.2021

What color is the right one for your business?

From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )

06.01.2021

2021 comes with good news

We have started the year 2021 with some good news! We have recently completed the process that will allow us from now on to expand our practice in Norway. As a result, we received our first registration certificates for some clothing brands in this country. Isn’t that great?   ( learn more )

10.12.2020

Successful online take-downs

Recently, we have been working a very interesting project, one in which we regularly proceed with online take-downs of various infringing information, for a large company operating in the disinfectant industry. The whole procedure takes place on both online marketplaces and social media platforms. Given our high success rate with this particular project, we’ve managed ( learn more )