What is real
is not external form.”
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.
As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.
Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.
We have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the lack of trademark distinctiveness. However, we have succeeding in obtaining the registration of ( learn more )
Our ongoing case in which we represent our client, an important pharma player, in the negotiations with a German producer of nutritional supplements, we have successfully obtained for our Client an agreement allowing both parties to coexist. At the present time we are negotiating particular elements of the agreement’s implementation. ( learn more )
We have successfully assisted our Client, a Canton of Switzerland, in protecting the name of a famous annual sport competition event that is going to be hosted next year in Switzerland, more precisely in their Canton. The official procedure was conducted in front of IGE – Swiss Intellectual Property Office and EUIPO – European Union ( learn more )