What is real
is not external form.



CONSTANTIN BRANCUSI

Rebrand for a Romanian bank

16.04.2019


Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.

As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.

Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.

 

18.09.2020

Class down, trademark up

Between August and September 2020, we faced a fairly common issue in the world of intellectual property. We have identified a similar trademark to that of one of our clients. The next step was contacting and starting the negotiation procedure with the opposing party in order to waive the protection of one of the classes, ( learn more )

24.08.2020

The link between tea and religion? Trademark

Lately, we have worked on a refusal notice to help our client, a key player in the tea and agricultural products industry, in terms of preparing a strategy to get a trademark registered. In this regard, we are currently looking for arguments and trying to prove that the term underlying the name of this business ( learn more )

29.07.2020

Protecting the core-brand, the most important step from an IP point of view

Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )