What is real
is not external form.”
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.
As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.
Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.
With the help of a cease and desist letter, we managed to negotiate with the owner of a new trademark regarding the waiver of this, in order to protect our client’s trademark portfolio. This kind of letter is made in order to stop certain actions setted up in deadlines. The whole procedure took place between ( learn more )
Thanks to our client, the neurology product research and development industry continues to grow. In this sense, we have managed to obtain the registration of an innovative method in the neurological medical technology industry. The entire process has been examined and accepted by the European Patent Office. We are more than happy to see the ( learn more )
Our Client, a major player in the water supply industry, developed a new model of water tank and we have successfully prepared the adequate strategy for protecting it from several points of view, assuring in such way a complete protection of the brand, shape and copyright. We have advised on the best strategy and assisted ( learn more )