What is real
is not external form.”
Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.
As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.
Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.
We succeeded in safeguarding an important Japanese domain name for a well-known Swiss chocolatier. Even though Japanese regulations prevent any companies that do not have national presence from registering a Japanese domain name, we managed to provide our Client with a solution that both safeguarded the domain name from being purchased by potential infringers and ( learn more )
We managed to add an important .ch domain name to our client’s portfolio, a well-known Swiss chocolatier. We notified the former owner of the domain name (there were many indications that it were dealing with cyber squatting). After negotiations, we managed to transfer the domain name into the client’s portfolio, in a short time and ( learn more )
A large part of our team has been present at the most important IP-event held this year in Boston, in May 2019. Our colleagues have met several partners and colleagues. They have also negotiated, during face-to-face meetings, key aspects of pending deals in the name of our clients. It was also another year when our ( learn more )