Rebrand for a Romanian bank

16.04.2019

Currently, in Romania, we provide consultancy to a reputable banking company in a rebranding process. The goal is to achieve increase its popularity among customers.

As part of a company’s marketing strategy, the rebranding process can be very complex and long lasting. It requires a lot of research and its deployment involves many resources, hence our involvement. Respecting the legal bases and preventing potential issues are key factors in the successful development and delivery of a rebranding process.

Specifically, our client wanted to change the company’s name. In order to submit the application for registration of the desired name, we have first checked its availability at the respective PTO. What does this mean? We checked that there was no previous registration of another brand under the chosen name (or a very similar one) in the category in which registration was sought, as well as in related industries, in order to avoid any conflicts regarding the registration of our trademark.

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4, Rue du Commerce
CH - 1204 Geneva
Switzerland

office@cosmovici-ip.com
+41 22 531 00 05

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