What is real
is not external form.



CONSTANTIN BRANCUSI

Why to put your brand on watch

19.02.2018


How many times did you ask how to discover potential infringements at an early stage?

 

Worldwide, the number of trademark applications is rising every year. As a result of Globalization and easiness of communication through social media, some regions (e.g. China) are registering more trademarks than others.

According to the World Intellectual Property Organization, the trademark filings raised between 6% and 8% in the past two years.

In this context brand, owners face many difficulties concerning the registration of new trademarks that are unique, meaningful and do not pose any risk of confusion with other trademarks.

 

Very often, brand owners ask how they could discover potential infringements at an early stage. By the time they have already entered the market the rebranding process costs, rise exponentially.

Usually, to avoid all this, any company, before launching a brand should think about multiple names which encapsulate the essence of the brand and represents good alternatives. Once you have agreed with a list of names you can start a preliminary research to detect possible similar trademarks that are already registered. The aim of this research is to certify if there are potential trademarks confusingly similar to the new trademark.

Such a research could be accomplished by an IP attorney or a well-trained paralegal who uses public data basis or Internet.

 

To better understand the importance of this kind of research, we will give you a very famous example:

iSwatch vs iWatch

When the American giant, Apple, filed his trademark application for iWatch, in the United States of America it received a very strong opposition from Swiss watchmaker, Swatch. It opposed iWatch because it was confusingly similar to its trademark iSwatch and it presented a high risk of confusion for consumers.

The UK IP Office admitted the Swatch opposition and forced Apple to rebrand its intelligent watch as Apple Watch.

An availability search for the American trademark would have solved this problem instantly and saved a lot of the rebranding costs.

24.03.2020

How to protect new online businesses and other IP challenges

The field of intellectual property, as important as it may be, is more often than not looked over by the entities that carry out their activity in the field of e-commerce. The reason why intellectual property is crucial for the field of e-commerce, is because by the sale of products and services, generally have important ( learn more )

18.03.2020

Intellectual Property Offices – updates on COVID-19

UKIPO, EPO, EUIPO and USPTO announced the latest decisions regarding the COVID-19 pandemic. Most of them will remain open, and just a few of them are making extensions in terms of deadlines. UKIPO If you are in the situation where you need an extension, due to the pandemic, UKIPO will remain open and mentioned that ( learn more )

16.03.2020

Happy toys for happy children

We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )