What is real
is not external form.



CONSTANTIN BRANCUSI

Protecting the core-brand, the most important step from an IP point of view

29.07.2020


Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks.

Additionally, we have advised them on the best options of visual elements to be used as distinctive logo. Finally, we have successfully submitted the trademark application as per the personalized proposed filing strategy. We have performed in-house trademark availability research and submitted the trademark application at the European Union Intellectual Property Office.

15.01.2021

What color is the right one for your business?

From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )

12.01.2021

Intellectual Property after Brexit era

The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )

07.01.2021

Santa Claus. Who owns it?

Nothing better-known, and also more mysterious than Santa Claus – the character and the suite of constructions of the imaginary that are associated with it. All the serious research and analysis dedicated to it attests to the fact that it is a ” tradition invented” gradually, a complex creation based on an old and new ( learn more )