What is real
is not external form.



CONSTANTIN BRANCUSI

Protecting the core-brand, the most important step from an IP point of view

29.07.2020


Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks.

Additionally, we have advised them on the best options of visual elements to be used as distinctive logo. Finally, we have successfully submitted the trademark application as per the personalized proposed filing strategy. We have performed in-house trademark availability research and submitted the trademark application at the European Union Intellectual Property Office.

27.07.2020

Why you should take into consideration the protection of your trademark?

We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )

15.07.2020

Fluid Trademarks – an abstraction from regulations

Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )

02.07.2020

Readying your brand for your local area

An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )