What is real
is not external form.”
Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks.
Additionally, we have advised them on the best options of visual elements to be used as distinctive logo. Finally, we have successfully submitted the trademark application as per the personalized proposed filing strategy. We have performed in-house trademark availability research and submitted the trademark application at the European Union Intellectual Property Office.
Through the trademark watch service performed for our Client, a well-known manufacturer and distributor of goods – wholefoods, organic foods and other natural stuff in FMCG sector, we have identified a very similar trademark filed at the EUIPO, covering similar goods but used in different branches – as an ingredient and not as a final ( learn more )
A geographical indication refers to the inclusion of a place-of-origin sign on a product. A geographical indication also means that a product will have certain characteristics – or a particular reputation – linked to its place of origin. In addition, the inclusion of a geographical indication suggests that the product has a certain quality. ( learn more )
Recently, we have been working on a new case in which we have managed to get a trademark registered in Switzerland. The whole procedure lasted only four days as we have applied for the accelerated examination. Thanks to the advice given to the Client, his trademark passed and was registered without any incidents. ( learn more )