Protecting the core-brand, the most important step from an IP point of view
29.07.2020
Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks.
Additionally, we have advised them on the best options of visual elements to be used as distinctive logo. Finally, we have successfully submitted the trademark application as per the personalized proposed filing strategy. We have performed in-house trademark availability research and submitted the trademark application at the European Union Intellectual Property Office.
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