What is real
is not external form.”
A fundamental principle of trademark law is that the owner of the trademark must control its use. But what happens when you license to a third party?
Advertising, a special chapter of the licensing contract
Quality control can become more difficult when the licensor allows others to produce goods or provide services using their own brand. A serious problem is that if the brand’s dealer uses it in advertising in an unauthorized manner, this can damage the reputation of the brand. If the licensor does not control the advertisement, he may find that an unqualified or unsatisfied dealer has published content that is not compatible with the image that the owner of the mark wishes to convey or, worse, that the owner distorts the nature of the mark. In addition, a licensee may publish content that inadvertently infringes the trademark or other publicity rights of others, exposing the trademark owner to litigation and possible damages.
To avoid this type of problem, most license agreements require the brand owner to pre-approve all ads bearing the brand name. The licensee must submit to the licensor all publications where he wants to promote the trademark, the licensor then has a certain period of time to approve them, usually between 10 and 15 days. This system works well for print, radio and television advertising.
For more details, please follow the link 🙂 https://goo.gl/pktxvj
From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )
The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )
Nothing better-known, and also more mysterious than Santa Claus – the character and the suite of constructions of the imaginary that are associated with it. All the serious research and analysis dedicated to it attests to the fact that it is a ” tradition invented” gradually, a complex creation based on an old and new ( learn more )