What is real
is not external form.



CONSTANTIN BRANCUSI

How to protect your brand on social networks when you license?

20.04.2018


A fundamental principle of trademark law is that the owner of the trademark must control its use. But what happens when you license to a third party?

 

Advertising, a special chapter of the licensing contract

Quality control can become more difficult when the licensor allows others to produce goods or provide services using their own brand. A serious problem is that if the brand’s dealer uses it in advertising in an unauthorized manner, this can damage the reputation of the brand. If the licensor does not control the advertisement, he may find that an unqualified or unsatisfied dealer has published content that is not compatible with the image that the owner of the mark wishes to convey or, worse, that the owner distorts the nature of the mark. In addition, a licensee may publish content that inadvertently infringes the trademark or other publicity rights of others, exposing the trademark owner to litigation and possible damages.

To avoid this type of problem, most license agreements require the brand owner to pre-approve all ads bearing the brand name. The licensee must submit to the licensor all publications where he wants to promote the trademark, the licensor then has a certain period of time to approve them, usually between 10 and 15 days. This system works well for print, radio and television advertising.

For more details, please follow the link 🙂 https://goo.gl/pktxvj

21.02.2019

China strengthens its IP field by reaching new records

Statistics show that the year 2017 saw a record global growth in demand for services in the field of intellectual property. This growth is strongly supported by the Chinese market, which recorded the largest increases in patent, trademark, industrial design and other intellectual property rights underlying the global economy. China’s status, as one of the ( learn more )

21.01.2019

China express concerns over the USA approach in the IP field

These days, the war between the great powers does not go to the battlefield anymore, but is rather taken through the mask of diplomacy. Hidden behind the words, countries found at the helm of the world are using less and less subtle means to attack each other, making use of unexploited areas until recently.   ( learn more )

12.12.2018

We support a private equity firm from US in its rebranding process

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )