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CONSTANTIN BRANCUSI

How to protect your brand on social networks when you license?

20.04.2018


A fundamental principle of trademark law is that the owner of the trademark must control its use. But what happens when you license to a third party?

 

Advertising, a special chapter of the licensing contract

Quality control can become more difficult when the licensor allows others to produce goods or provide services using their own brand. A serious problem is that if the brand’s dealer uses it in advertising in an unauthorized manner, this can damage the reputation of the brand. If the licensor does not control the advertisement, he may find that an unqualified or unsatisfied dealer has published content that is not compatible with the image that the owner of the mark wishes to convey or, worse, that the owner distorts the nature of the mark. In addition, a licensee may publish content that inadvertently infringes the trademark or other publicity rights of others, exposing the trademark owner to litigation and possible damages.

To avoid this type of problem, most license agreements require the brand owner to pre-approve all ads bearing the brand name. The licensee must submit to the licensor all publications where he wants to promote the trademark, the licensor then has a certain period of time to approve them, usually between 10 and 15 days. This system works well for print, radio and television advertising.

For more details, please follow the link 🙂 https://goo.gl/pktxvj

03.12.2019

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )

02.12.2019

Great news for coffee lovers!

We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )

20.11.2019

Knowing the value of your brand in 3 easy steps

When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )