What is real
is not external form.



CONSTANTIN BRANCUSI

New case at horizon: generic trademark or not?-

08.05.2019


In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic.

We consider this refusal difficult to understand, given that more than 95% of the offices to which the application for registration of the trademark was filed did not raise this issue. However, we will mobilize and prepare to show that all of the information invoked by the examiner in support of the refusal, in particular the results arising from searches made on Google, are linked to our contractual partners who have full rights to use the respective trademark. Therefore, it cannot be a generic name, being used in the online environment by legitimate entities who do not dispose of it because it belongs to the public domain and is widely spread.

16.03.2020

Happy toys for happy children

We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )

09.03.2020

Trademark infringement prevented

Since our Client, a start-up in the derma-cosmetics industry, is currently facing multiple attempts of infringement, we are assisting them in the process of filing for protection of their different IP assets and in eliminating these infringement instances worldwide. The whole procedure consisted of filling a copyright application at INPI in order to obtain protection ( learn more )

04.03.2020

Artificial Intelligence on cuisine field

We assisted our Client (a Swiss company dedicated to the cross-sector promotion of the economy in canton Valais) and prepared a personalised strategy to register a new mark for its innovative and unique product – a robot that learned how to make traditional Swiss raclette using the artificial intelligence. ( learn more )