What is real
is not external form.



CONSTANTIN BRANCUSI

New case at horizon: generic trademark or not?-

08.05.2019


In the coming months we will have a case related to a supposed generic name of a Swiss traditional bread producer’s brand. The problem lies in the refusal of the German office to register that trademark based on the fact that the name of the trademarks is generic.

We consider this refusal difficult to understand, given that more than 95% of the offices to which the application for registration of the trademark was filed did not raise this issue. However, we will mobilize and prepare to show that all of the information invoked by the examiner in support of the refusal, in particular the results arising from searches made on Google, are linked to our contractual partners who have full rights to use the respective trademark. Therefore, it cannot be a generic name, being used in the online environment by legitimate entities who do not dispose of it because it belongs to the public domain and is widely spread.

15.01.2021

What color is the right one for your business?

From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )

06.01.2021

2021 comes with good news

We have started the year 2021 with some good news! We have recently completed the process that will allow us from now on to expand our practice in Norway. As a result, we received our first registration certificates for some clothing brands in this country. Isn’t that great?   ( learn more )

10.12.2020

Successful online take-downs

Recently, we have been working a very interesting project, one in which we regularly proceed with online take-downs of various infringing information, for a large company operating in the disinfectant industry. The whole procedure takes place on both online marketplaces and social media platforms. Given our high success rate with this particular project, we’ve managed ( learn more )