What is real
is not external form.



CONSTANTIN BRANCUSI

Knowing the value of your brand in 3 easy steps

20.11.2019


When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play.

Brand value is an essential tool for the future of the company. Without knowing what you want to bring to the table, or what your clients want from you, the idea of having a valuable brand is out of the question. The lifespan of a brand should be indefinite, which means that from the moment when it is conceived, there should be a solid foundation on which it is built. Thus, the work of an IP specialist needs to be taken into consideration and is of great importance.

For starters, as a trademark owner, you should work with a representative in the intellectual property to safeguard your rights. If you have a powerful start, your trademark rights will enable your company to protect the brand as a whole and therefore its product names and logos. The end goal is that all your work regarding the creation and the sustainability of your brand will stand the test of time.

Secondly, in order to have a practical value of your trademark, your rights need to be properly registered and maintained. Doing so, you can be aware of your rights, of what you own and what your business offers in terms of market share. Yet again, in order to prevent the infringement of your brand, your rights would be better enforced by asking for professional help.

Last but not least, having a detailed IP portfolio overview, you can be aware of any potential errors or changes that might occur. You can thus resolve all your issues, internal or external, immediately.

To conclude, the work of an IP specialist is strongly attached to your brand values, rights and obligations, as you may encounter different problems over time. The services of an IP specialist range from the acquisition and maintenance of intellectual property rights to their enforcement and defence in cases of infringement.

 

 

25.09.2020

Through similarity we found the difference

Lately, we’ve been working on a case which has proven to be quite difficult. After receiving a refusal for one of the trademarks we administer, because of the similarity to a previous trademark, we have still managed to pass the mark towards publication by pointing out certain aspects such as: the existence of a very ( learn more )

18.09.2020

Class down, trademark up

Between August and September 2020, we faced a fairly common issue in the world of intellectual property. We have identified a similar trademark to that of one of our clients. The next step was contacting and starting the negotiation procedure with the opposing party in order to waive the protection of one of the classes, ( learn more )

14.09.2020

Registration criteria for slogans

Although many famous slogans enjoy incredible success, many others face the barrier of not being able to be registered. What could be the main reason why a short series of words cannot be registered? What is the definition of a slogan? Before finding out the reasons why certain slogans cannot be registered, we need to ( learn more )