What is real
is not external form.



CONSTANTIN BRANCUSI

Knowing the value of your brand in 3 easy steps

20.11.2019


When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play.

Brand value is an essential tool for the future of the company. Without knowing what you want to bring to the table, or what your clients want from you, the idea of having a valuable brand is out of the question. The lifespan of a brand should be indefinite, which means that from the moment when it is conceived, there should be a solid foundation on which it is built. Thus, the work of an IP specialist needs to be taken into consideration and is of great importance.

For starters, as a trademark owner, you should work with a representative in the intellectual property to safeguard your rights. If you have a powerful start, your trademark rights will enable your company to protect the brand as a whole and therefore its product names and logos. The end goal is that all your work regarding the creation and the sustainability of your brand will stand the test of time.

Secondly, in order to have a practical value of your trademark, your rights need to be properly registered and maintained. Doing so, you can be aware of your rights, of what you own and what your business offers in terms of market share. Yet again, in order to prevent the infringement of your brand, your rights would be better enforced by asking for professional help.

Last but not least, having a detailed IP portfolio overview, you can be aware of any potential errors or changes that might occur. You can thus resolve all your issues, internal or external, immediately.

To conclude, the work of an IP specialist is strongly attached to your brand values, rights and obligations, as you may encounter different problems over time. The services of an IP specialist range from the acquisition and maintenance of intellectual property rights to their enforcement and defence in cases of infringement.

 

 

24.03.2020

How to protect new online businesses and other IP challenges

The field of intellectual property, as important as it may be, is more often than not looked over by the entities that carry out their activity in the field of e-commerce. The reason why intellectual property is crucial for the field of e-commerce, is because by the sale of products and services, generally have important ( learn more )

18.03.2020

Intellectual Property Offices – updates on COVID-19

UKIPO, EPO, EUIPO and USPTO announced the latest decisions regarding the COVID-19 pandemic. Most of them will remain open, and just a few of them are making extensions in terms of deadlines. UKIPO If you are in the situation where you need an extension, due to the pandemic, UKIPO will remain open and mentioned that ( learn more )

16.03.2020

Happy toys for happy children

We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was ( learn more )