What is real
is not external form.



CONSTANTIN BRANCUSI

Key survey to save a trademark

02.02.2018


As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.

The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.

In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.

28.09.2018

Transliteration of a brand in Chinese

As the largest economy in the world and with the largest population, China is a very attractive market for foreign companies, but it is not easy to enter there. ( learn more )

25.09.2018

How to protect a brand in the Middle East

For sure, when the case, everyone wants to protect their intellectual property and brand wherever they are located. In some parts of the world this process may be really hard. ( learn more )

09.08.2018

Some trademarks are protected by their own fame

Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this ( learn more )