What is real
is not external form.


Key survey to save a trademark


As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.

The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.

In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.


Why to put your brand on watch

How many times did you ask how to discover potential infringements at an early stage? ( learn more )


A challenge for brand owners

We are currently representing a Swiss chocolatier in order to protect its IP portfolio in Canada. Why is Canada so different from Europe concerning trademark registrations? ( learn more )


EU counterfeit GI worth € 4.3 billion

According to the European Union Intellectual Property Office (EUIPO), 9% of all the geographical indications of the products in the EU market have been falsified in the last 3 years. ( learn more )