What is real
is not external form.



CONSTANTIN BRANCUSI

Key survey to save a trademark

02.02.2018


As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.

The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.

In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.

20.02.2019

What can you do when another business wants to use your trademark

Situations can vary. We have already expressed our opinion in other materials on how we proceed when the trademark our customer wishes to register is already in use on the market. But what happens when the customer is the one that owns the trademark that a competitor wishes to register for the marketed products? The ( learn more )

16.01.2019

A conflict on the East-European market in terms of coexistence

We are currently dealing with a really interesting case where our client, a top company in the field of food supplements, owned by an investment fund from UK, is in the position of not being able to market products on the Bulgarian market due to a local firm which so far has not been interested ( learn more )

12.12.2018

We support a private equity firm from US in its rebranding process

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )