What is real
is not external form.



CONSTANTIN BRANCUSI

Key survey to save a trademark

02.02.2018


As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.

The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.

In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.

03.02.2021

The Real Superpower of Intellectual Property Rights

The world of children is full of stories about superheroes who manage to save the world. Even if the most famous character that comes to mind is Batman, the first superhero comic that was ever published was called Obadiah Oldbuck, a comic book that was very popular during the 1830s. Quickly, this whole context turned ( learn more )

15.01.2021

What color is the right one for your business?

From mid-sixties till present the colors play an extremely strategic role in the companies’ business brand developments. Regarding this, choosing a color when creating a brand is a very significant step. One of our clients, a well-known company which manufactures and supplies adhesives and sealants for professional and private markets, has come to identify its ( learn more )

12.01.2021

Intellectual Property after Brexit era

The new regime imposed by Britain’s exit from the European Union comes with a number of implications from several viewpoints. Even if, from a theoretical viewpoint, the United Kingdom left the European Union on January 31, 2020, a withdrawal agreement worked throughout the year so that all these processes could have a constant pace of ( learn more )