What is real
is not external form.”
As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.
The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.
In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.
Some trademarks are protected by their own fame Do you know that kind of trademark which is practically protected by its fame? Generally speaking, for a trademark to benefit from protection it has to be registered (for example, in Switzerland marks are registered with the Swiss Federal Institute of Intellectual Property). Like any rule, this ( learn more )
Trademarks are often used by many “good faith” companies, but once a business grows, there is a risk of trademark infringement. Let’s see how such a situation could be avoided. ( learn more )