What is real
is not external form.”
As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.
The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.
In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.
For those unfamiliar with what WIPO stands for, WIPO is the main agency acting on an international level, under which Intellectual Property services, policies and information are developed in a balanced and effective way, helping us bring innovation and creativity into our lives. Even if you are not familiar with the acronym UDRP, you certainly ( learn more )
A large part of our team has been present at the most important IP-event held this year in Boston, in May 2019. Our colleagues have met several partners and colleagues. They have also negotiated, during face-to-face meetings, key aspects of pending deals in the name of our clients. It was also another year when our ( learn more )
Among our recent large mandates, we are proud to count the IP due-diligence performed in the name of a famous US investment-fund, who just bought a network of private clinics in Eastern-Europe. The focus is not only on the brand itself, but also on additional good-will which can be captured through several assets including websites, ( learn more )