What is real
is not external form.



CONSTANTIN BRANCUSI

Key survey to save a trademark

02.02.2018


As representatives of a pharma company, we assist them in registering a European trademark. The key tool: an EU survey.

The examiner has opposed the fact that the trademark is descriptive and lacking in distinctiveness because it indicates the nature of the product and a geographic region.

In order to demonstrate that his argument is not founded, we have recommended to our Client to conduct a European survey to analyze in concrete terms the associated risk that consumers make about the product designation.

03.12.2019

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )

02.12.2019

Great news for coffee lovers!

We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )

20.11.2019

Knowing the value of your brand in 3 easy steps

When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )