What is real
is not external form.



CONSTANTIN BRANCUSI

IP theft from China or just bare allegations

09.04.2019


The war between US and China seems to be everlasting. Both use every opportunity, no matter the field, to place doubt on the opposite side.

In this respect, the IP industry can be served as example. The billions it generates are a solid reason to try to protect your intellectual property by any means. Lately, one in five US companies claim that China has stolen their intellectual property assets within the last year. This can be translated in big financial losses for many American corporations.

Although IP theft may seem something abstract in comparison to taking someone’s physical property, its’ consequences are very real. A company facing this situation can lose either many opportunities or its competitive advantage, both providing effective proven ways to make big money. For instance, US reported annual losses to China that are estimated at between $225 and $600 billion.

It is somehow uncertain if this thefts have occurred. Some of the reported methods through which the IP theft can be obtained are corporate espionage and cyberattacks. Also, another effective method is the forced technology transfers, in which Chinese government compels companies investing in their country to provide IP details and licenses.

At this moment, between the American administration and China discussions are being held in the matter of trade, which also covers the IP area where the theft issue popped-up. For now is uncertain if any progress has been made.

03.12.2019

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )

20.11.2019

Knowing the value of your brand in 3 easy steps

When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )

08.11.2019

Intellectual property considerations on street art

When you think about graffiti, or any other form of street art, does it even cross your mind how quickly intellectual property theft can become an issue? And when it comes to graffiti, it doesn’t necessarily need to be a Banksy artwork, an aspect which transforms it immediately into something valuable. Even if it is ( learn more )