What is real
is not external form.


 Intellectual Property and investment funds


The world of investing has grown significantly over the past 10 years, with the introduction of a number of new products, such as crypto, into the markets, thereby increasing the variety for diversification in any given portfolio. The finances you set aside in an investment is called an investment fund.

Essentially, this can be stored in an investment, which will either appreciate or depreciate in value overtime. Intellectual property or IP refers to the property of your mind or proprietary knowledge. It refers to the new product or idea you have created, and it can be anything from an invention to a trademark to a design. As we have advanced in technology and innovation, we have also exploded in terms of our overall IP, and this has given birth to an IP investment marketplace, with investors such as large companies investing in this highly-valuable asset.

IP makes up an important financial and legal asset for companies with innovative ideas as their product or service. These include start-ups as well. IP can make up to more than 80% of a company’s value, really emphasising on its importance from a financial perspective.

Investment funds in IP are desirable for one or more of the following reasons:

  • IP is limitless on its value cap
  • There are n number of ways IP can be leveraged upon
  • IP portfolio dramatically reduces the dreaded and most common – operation risk
  • Companies with IP which protect IP build more trustworthy partnerships
  • IP rights improve overall marketing and sales, due to the firm credibility it presents

So if you are an investor looking to diversify your portfolio, building or chipping into an investment fund with IP factored in the portfolio is a smart move. Your returns will like be uncapped, and it can be factored into a number of investment portfolio strategies.


Readying your brand for your local area

An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )


The similarity between a croissant and a sandwich? The name itself

Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )


Covid 19 and its effects on Intellectual Property

Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )