What is real
is not external form.”
Our Client received an office action from the USPTO stating that the applied for mark was merely a surname and was thus not subject to registration, amongst other formal identified issues. We managed to overcome the refusal by drafting arguments in favor of the rareness of the mark, it’s sound and connotations and by diligently addressing the formal issues raised by the examiner. The mark is thus scheduled for publication shortly.
We have completed a research for one of our Clients that is activating in the non-alcoholic products trade industry. We have just checked whether there is a possibility to register as a brand the slogan of its new product, as well as the risk represented by using the slogan in the country where the research ( learn more )
Assisting our Client, a well-known producer of cleaning and hygiene products, and preparing the most suitable trademark filing strategy was a pleasurable practice. We have applied at IGE for a trademark application and took all the necessary steps for protecting his brand and developing its business internationally, also by filing an application with the international ( learn more )
We all know whenever we read the label of a product and it says, Swiss or Made in Switzerland, we associate it with high quality and excellence. This is because, for a long time, Swiss products have been a synonym with top-quality, innovation, and precision. What does Swissness mean? Swissness is a way of indicating ( learn more )