What is real
is not external form.”
Our Client received an office action from the USPTO stating that the applied for mark was merely a surname and was thus not subject to registration, amongst other formal identified issues. We managed to overcome the refusal by drafting arguments in favor of the rareness of the mark, it’s sound and connotations and by diligently addressing the formal issues raised by the examiner. The mark is thus scheduled for publication shortly.
Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )
We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )
Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )