What is real
is not external form.



CONSTANTIN BRANCUSI

Happy toys for happy children

16.03.2020


We have assisted our Client, a manufacturer of wooden toys, in the process of preparing the most suitable trademark filing strategy. We applied at EUIPO for a trademark application in classes 28 and 35 and took all necessary steps for protecting his brand and develop its business in the European Union. The whole procedure was held in front of the European Union Intellectual Property Office (EUIPO).

29.07.2020

Protecting the core-brand, the most important step from an IP point of view

Recently, we have assisted our Client, a corporate advisory and investment firm focused on the lower-mid market, in finding the best option for protecting their core-brand, by searching the proposed denomination. Such a procedure aims to identify potential risks and suggesting a tailored filing strategy adapted as per the pre-existent similar trademarks. Additionally, we have ( learn more )

27.07.2020

Why you should take into consideration the protection of your trademark?

We have recently assisted our client, a key player in the field of intelligent software platforms in terms of metal automation, in the process of filing a trademark in the United States. Such a procedure aims to ensure that the brand is identified by the products and services of a particular company, making it different ( learn more )

15.07.2020

Fluid Trademarks – an abstraction from regulations

Fluid trademarks describe a new way of approaching branding: changing brands over time in a way that contradicts the traditional paradigm. It has been argued that brands should be characterized by a static appearance that does not see a change in the words and symbols used by the brand. This is because potential consumers may ( learn more )