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CONSTANTIN BRANCUSI

GDPR Commpliance for E-commerce

24.05.2018


If you have an online shop, you should read this!

There remains 1 day before the GDPR is fully applicable in Europe.

In our opinion, online stores are a special category of business that should be consistent and maintain the trust of their customers. That’s why we’ve selected 5 things that online stores should consider starting tomorrow:

  • GDPR affects companies that interact with consumers in Europe – or who could interact with Europeans – no matter where these companies are located.
  • GDPR compliance is a little simpler for small businesses. Which means that GDPR compliance is different for your e-commerce business than for a massive enterprise.
  • You can help your store meet GDPR compliance by making sure your terms and conditions are clear; remove pre-checked boxes, and generally respect the privacy of your customers and potential customers.
  • Your e-commerce business can take advantage of GDPR. Data privacy is a huge business in Europe, so if you follow the steps towards compliance with GDPR, you can inform all your European customers.
  • The marketing tools and channels you use in your online store must comply with the GDPR because GDPR will come into effect in May 2018. You need to keep an eye on this and contact them directly if you have any questions. But GDPR is no secret to anyone.

03.12.2019

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )

02.12.2019

Great news for coffee lovers!

We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )

20.11.2019

Knowing the value of your brand in 3 easy steps

When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )