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CONSTANTIN BRANCUSI

GDPR Commpliance for E-commerce

24.05.2018


If you have an online shop, you should read this!

There remains 1 day before the GDPR is fully applicable in Europe.

In our opinion, online stores are a special category of business that should be consistent and maintain the trust of their customers. That’s why we’ve selected 5 things that online stores should consider starting tomorrow:

  • GDPR affects companies that interact with consumers in Europe – or who could interact with Europeans – no matter where these companies are located.
  • GDPR compliance is a little simpler for small businesses. Which means that GDPR compliance is different for your e-commerce business than for a massive enterprise.
  • You can help your store meet GDPR compliance by making sure your terms and conditions are clear; remove pre-checked boxes, and generally respect the privacy of your customers and potential customers.
  • Your e-commerce business can take advantage of GDPR. Data privacy is a huge business in Europe, so if you follow the steps towards compliance with GDPR, you can inform all your European customers.
  • The marketing tools and channels you use in your online store must comply with the GDPR because GDPR will come into effect in May 2018. You need to keep an eye on this and contact them directly if you have any questions. But GDPR is no secret to anyone.

12.12.2018

We support a private equity firm from US in its rebranding process

As of July 2018, we are handling a case regarding the banking industry. Our client is a private equity US firm which has completed the acquisition of a subsidiary bank from a giant group in this field. They intend to rebrand the business and step by step to reach the objective to strengthen the Eastern ( learn more )

04.12.2018

How the Brexit vote impacted the UKIPO AND EUIPO

Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )

23.11.2018

How marketing is related to IP industry

Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )