Firm News: Trademark likelihood of confusion

16.09.2021

We represented our client, a key international player in the computer hardware and software industry, concerning a trademark likelihood of confusion issue.

Our Trademark department successfully analysed the likelihood of confusion between our client`s mark and the opponent`s, looking to highlight the improbability of the confusion between the two of them. We based our argument on the nature of our client`s business that allows for the coexistence of similar trademarks, the different target audience of the businesses and the manner of writing of the two trademarks, amongst others.

COSMOVICI IP

4, Rue du Commerce
CH - 1204 Geneva
Switzerland

office@cosmovici-ip.com
+41 22 531 00 05

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