Even with similar brands, you can differentiate yourself in the market
17.05.2021
We have succeeded in closing a risky conflict raised between our Client, an important manufacturer and seller of disinfectants, wet wipes and other sanitizing products and a renowned/notorious brand from the beauty and fashion area.
After a period of about 5 months of intense negotiations, we closed the conflicts (oppositions) and succeeded in arranging a deal for our Client where they can use and register a very similar version of their initial brand without being exposed to any risks from the respective opponent. The deal was secured through a coexistence agreement between the parties.