What is real
is not external form.



CONSTANTIN BRANCUSI

Domain names & multinational businesses

27.02.2018


How to get a national domain name without a branch establishment in that country?

As you probably know, domain names are already part of our lives because we get all the news via specific networks.

Usually, when you buy a country code domain name (.us, .uk, .fr etc.) the National Registry requires that the owner has an operational office in that country.

We recently represent one of our Swiss Clients who has the headquarter in Switzerland but sells his products in many other countries in EU or USA.

Our Client needs to have national domain names in all the countries he sells his products but it is impossible to have operational offices all over Europe.

Which is our solution?

Our Client assigned the national domain name to each official distributor in each country.  To avoid any IP infringement we are currently working on undertaking agreements through which our client will keep safe all his IP rights concerning the domain names.

12.12.2019

How patents promote innovation

If we ask an economist how to open a can of soup, the answer will be: assume a can opener. The definition of innovation states that in order to be innovative, you must remain relevant and own the ability of generating useful ideas for people. A study conducted in 2006 by French economists François Leveque ( learn more )

03.12.2019

How Google can become your worst enemy

When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )

20.11.2019

Knowing the value of your brand in 3 easy steps

When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )