What is real
is not external form.”
These days, the war between the great powers does not go to the battlefield anymore, but is rather taken through the mask of diplomacy. Hidden behind the words, countries found at the helm of the world are using less and less subtle means to attack each other, making use of unexploited areas until recently.
In full-scale trade war, US and China are looking to tax each other at every opportunity. In this regard, the US has recently launched an investigation into the examination of China’s trade policy and the allegations of intellectual property theft. Following the latest report released by the Americans in this regard, their conclusions and allegations about China’s technology and intellectual property transfer policies have awakened a vehement response from the opposite side. The latter argue that the investigation and the related measures adopted come to sustain a unilateral and protectionist policy, relying solely on US domestic laws.
China expresses concern that opponents are treating innovation and intellectual property as if they were US exclusive patents, using the national security excuse. Thus, they consider intellectual property rights to be the rights of a single country, and use them to stop the development of other countries and to serve their own interests.
The US proposal to step up control over technology exports in key areas of advanced technology, such as artificial intelligence and microprocessor technology, is received with skepticism by Chinese officials who consider it an invalid excuse for strengthening the national security invoked by the Americans.
Chinese experts believe that national security can be achieved in an open market, and the American approach only generates unnecessary trade barriers and hinders a balanced trade development. Also, such measures will only affect the interests of US companies operating on the foreign markets, both financially and in terms of business opportunities.
Statistics show that the year 2017 saw a record global growth in demand for services in the field of intellectual property. This growth is strongly supported by the Chinese market, which recorded the largest increases in patent, trademark, industrial design and other intellectual property rights underlying the global economy. China’s status, as one of the ( learn more )
Shortly after the Brexit vote, its effects on the UKIPO (UK Intellectual Property Office) and EUIPO (European Union Intellectual Property Office) started to be noticed. The impact is going to be even bigger on some EU IP rights once the Brexit will actually be enforced, only if by that time no other arrangements will be ( learn more )
Today, companies are looking to get closer to the end customer in order to establish a connection between the products sold and him, to retain him and to obviously generate a higher revenue. Depending on the positioning and the targeted audience, every company builds a marketing strategy that will support its sales policy in the ( learn more )