What is real
is not external form.”
We have assisted our client in overcoming a refusal issued by EUIPO against our client’s trademark representing the name of a famous sport competition which will be hosted next year in Switzerland. The examiner claimed as a main ground of refusal the lack of trademark distinctiveness. However, we have succeeding in obtaining the registration of the trademark for the most relevant goods and services of interest for our client.
We prepared for our Client, a new promising player in the delicateness and luxury restaurants sector, a customised strategy for trademark filing, per its needs and took all the necessary steps for protecting its brand and develop its business in the territories of interest. The whole procedure was held in front of the European Union ( learn more )
Over the years, many large corporations have resorted to implementing a major rebranding process, either because they had to update the brand they represent today, or because they no longer identified themselves with their current brand. The brand image is an extremely powerful tool, which can dictate a company’s success or lead to its anonymity. ( learn more )
You all know that we are lovers of brands, especially when it comes to perfume brands, or outstanding personalities in this industry. In this regard, we have assisted our Client, a well-known luxury goods manufacturer in the fashion industry, to file a new trademark application for one of its signature perfumes. ( learn more )