What is real
is not external form.



CONSTANTIN BRANCUSI

A new brand secured for one of our clients

28.04.2020


We continue to score for our clients! This time we have represented one client that is acting in the coaching and personal development field with the negotiation and opposition procedures in front of the EUIPO.

Following negotiations that lasted approximately 1 year, we’ve obtained for our Client a very encouraging result by concluding an agreement with the counterparty, thus allowing both parties to continue their businesses by clearly separating their domains of activity in order to avoid confusions in the market.

Such agreement, often called trademark coexistence agreement, allows potentially conflicting marks to peacefully coexist in the marketplace without threat of litigation or other dispute, while permitting registration of both marks and providing terms to govern continuing coexistence.

02.07.2020

Readying your brand for your local area

An early part of the brand development process includes researching your competitors and comparing your brand against theirs. It’s possible that your business and its accompanying intellectual property share striking similarities to other brands in your industry, and these are important to consider when it comes to standing out within your field. When you’ve completed ( learn more )

25.06.2020

The similarity between a croissant and a sandwich? The name itself

Lately, we have been working on a new case so that both the commercial name of a croissant and a sandwich can coexist without legal implications. In this sense, we witnessed the negotiation and conclusion of a coexistence agreement for the two brands. Our client, from the Bakery and confectionery industry, received a coexistence agreement ( learn more )

18.06.2020

Covid 19 and its effects on Intellectual Property

Our colleague, Ana Rotariu, is sharing her experience regarding the effects of the COVID-19 pandemic over businesses and their IP. Interested to know how has this outbreak affected companies worldwide? It is safe to say we are all experiencing challenging times, especially when it comes to businesses, either big or small. Even as countries and ( learn more )