What is real
is not external form.”
We are currently dealing with a really interesting case where our client, a top company in the field of food supplements, owned by an investment fund from UK, is in the position of not being able to market products on the Bulgarian market due to a local firm which so far has not been interested in signing a coexistence agreement.
A coexistence agreement
This type of agreement describes a situation in which two different companies use a similar or identical trademark, without interfering with each other in terms of activity or territory.
So, it is common and perfectly legal for companies that operate in different industries to use identical trademarks. Take for example the case of POLO. It is used by Ralph Lauren for clothing and also by Wolkswagen for one of its car models.
When problems can arise
One situation is when the companies with identical or similar trademarks start to operate in the same industry. Then, their specific trademarks overlap.
Thus, when to different firms use similar trademarks, which may start as operating on different territories eventually, at some given time meet on the same market. This is our case too. In fact, we find ourselves in a negotiation stage in which we are pursuing to find ways in which the packaging and the presentation of the product to be different, to minimize the likelihood of confusion among consumers. By doing so we trust we can obtain the coexistence agreement from the adversary.
Possible limitations of a coexistence agreement
If the first company using that trademark on the local market grants you permission to operate on that market, it could also place some restrictions, such as specific geographic limitations.
With the help of a cease and desist letter, we managed to negotiate with the owner of a new trademark regarding the waiver of this, in order to protect our client’s trademark portfolio. This kind of letter is made in order to stop certain actions setted up in deadlines. The whole procedure took place between ( learn more )
Thanks to our client, the neurology product research and development industry continues to grow. In this sense, we have managed to obtain the registration of an innovative method in the neurological medical technology industry. The entire process has been examined and accepted by the European Patent Office. We are more than happy to see the ( learn more )
Our Client, a major player in the water supply industry, developed a new model of water tank and we have successfully prepared the adequate strategy for protecting it from several points of view, assuring in such way a complete protection of the brand, shape and copyright. We have advised on the best strategy and assisted ( learn more )