What is real
is not external form.”
Any owner of a website can copy or steal ideas, even if it does so involuntarily. A modest investment in a research, before the launch of the website, can protect the proprietor from getting into unpleasant situations and avoiding common pitfalls. Let’s see the 4 pitfalls we evaluated together with Cosmovici Intellectual Property.
Using content that doesn’t belong to you
If you use content from the internet, there is a chance that the copyright owners charge for the use of their property. For example, Getty Image protects its author rights by sending letters to all who are suspected to use their images as material.
Make sure you have original content or have a license with the right to use someone’s material. Never copy and paste images and texts from the Internet without permission. A very important point is the use of names to promote your business. It is also an infringement of advertising rights, and owners can appeal to the court.
Do not make sure the domain is valid
When you apply to register a domain name, you may be experiencing the following issues. Your domain name is already taken or otherwise, you pay a big amount of money to find out that this domain is not available in your country.
Make sure the domain is available in your country in advance, and do not disclose the Web Site name before its launching.
Set a name that cannot be protected
In some cases, the trademark cannot be registered because there is already a similar or almost similar name. This is why it gets confused for suppliers, buyers, or businesses that will work together. Clearly, it is recommended that you select a name, and register it as a trademark. A federal registration gives priority to your trademark and does not register brands with similar names.
You have selected a specific name for your company and registered it. While you are doing business, you are contacted by a company that tells you that you have infringement trademark rights, using their name in the same way or with some unsignificat changes. Are you rebranding or hiring an attorney for defending your rights at the court?
To avoid such a classic scene it is good to do a research to be 100% sure that there is no company registered with me the same or almost identical name.
When talking about where and how you use a trademark, Google can either be your worst enemy or your best friend. As follows, there are three major ways of using trademarks as far as the Google policy goes: keywords, in an ad copy, or in the display URL. For example, you can use a trademark ( learn more )
We provided support for our client, a distinguished coffee supplier, in extending its business in European Union and United States by proceeding with the registration of its brand in the mentioned territories. The official procedure was conducted in front of the USPTO (United States Patents and Trademarks Office) and EUIPO (European Union Intellectual Property Office). ( learn more )
When talking about a well-known brand, we need to bring into question 3 major aspects: a good branding strategy, customer loyalty and great communication skills. The first one comes with knowing your brand values, rights and obligations and this is where the intellectual property field comes into play. Brand value is an essential tool for ( learn more )